WhatsApp Business API is the best choice for entrepreneurs in communicating with customers. The price of the WhatsApp Business API also has various rates.
If WhatsApp Business can still be used for free with limited features, it’s different from the WhatsApp Business API service which has a certain price for various existing features.
Then, what is the price of the latest WhatsApp Business API? What are the terms of use of this service? Come on, see through the following article.
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Latest WhatsApp Business API Fee Terms
The WhatsApp Business API is a chat application service that is not only a medium for communicating with customers , but also a media for marketing business products. The WhatsApp Business API cannot be accessed for free, there is a paid system determination from the developer.
Launching from Facebook , there is a tariff setting starting February 1, 2022 for users of the WhatsApp Business API service. Based on the latest calculations, the WhatsApp API service fee is calculated based on the conversation sent within 24 hours when sending the message for the first time.
The determination of service fees based on conversation categories. The following are the terms and conditions for using the latest WhatsApp Business API, including:
1. Conversation initiated by the customer (User Initiated)
User initiated is a conversation initiated by a user or customer by sending a message first to the business or business owner. For these conversations, the burden of the fee goes to the business owner.
For example, a customer sends a message and you as the business owner reply to the message, you will be charged a user initiated fee. For 24 hours the conversation will not be charged, the new rate will apply after that duration.
The conversation fee for user initiated is IDR 271 per message for 24 hours using an Indonesian number.
2. Conversations initiated by business people (Business Initiated)
Business initiated is a conversation initiated by the business owner by first sending a message to the customer. There is a message template that Facebook has approved for the first message.
The time calculation is the same as before with the first 24 hours free of charge. You will be charged the latest business initiated fee after 24 hours by submitting a new message and template as approved by Facebook.
The conversation fee for business initiated is IDR 465 per message for 24 hours using an Indonesian number.
Even though it’s paid, Facebook offers a free trial for the first 1000 conversations each month. This free service applies to conversations initiated by both customers and business owners.
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WhatsApp Business API features
After seeing how much the latest WhatsApp API costs for businesses , you also need to know the various features of the WhatsApp API service. The addition of the latest features really helps business people to improve the customer experience effectively.
Following are the features of the WhatsApp Business API service, including:
1. Business Profile
Through this feature, you can include your business or corporate identity. Starting from the name of the business/store, business description, address, working hours, business category, and others. You can also get this feature through regular WhatsApp Business.
2. Product Catalog
Next there is a feature for product catalogs. This feature is an information service that can include product catalogs in the WhatsApp Business API profile. Prospective customers will find it easier to view product information along with product photos.
3. Green Check Verification
There is a green tick on the profile as verification that the WhatsApp Business account is officially registered. This is very important to increase customer trust in your business.
4. WhatsApp Blast
The addition of the WhatsApp Blast feature allows you to send messages to thousands of customer numbers simultaneously according to the message template, without fear of being blocked.
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5. Chatbot
WhatsApp chatbot is a feature to direct customers according to prearranged steps.
For example for sales transactions, payments, submission of product returns, and others. This can use chatbots, so that customers follow the information that has been arranged by the business owner.
6. WhatsApp API integration
The WhatsApp API service can also be integrated with other service systems. You can connect applications, such as Instagram, Telegram, Line, Facebook to connect with WhatsApp Business.
This integration makes it very easy for you to reply to customer messages from various social media in one dashboard.
So, those are some reviews regarding the latest WhatsApp Business API features and prices. Management of customer communication is very important to support trust in the company.
The existence of various customer services, such as customer service applications really help the company. What are you waiting for? Let’s manage your company’s operations with Mekari.