What do Muda Lovers think of when they hear digital marketing ? Is something complicated? Or things that always deal with complex data? Relax guys, this article will not take you there.
Especially for Muda Lovers , this time we will discuss digital marketing strategies in a simple way and of course Muda Lovers can apply them directly to business.
Simply put, digital marketing is a type of marketing that promotes and sells products and services by utilizing digital media such as social media, Google and email. So what makes digital marketing important?
First, by using digital marketing, Muda Lovers can reach a wider market. This is because many people are already connected to the internet.
Second, the costs required are not as big as traditional marketing such as advertisements on television/magazines. Third, Muda Lovers can create marketing materials in various forms (videos, images, writing) and has many easily accessible media options.
Read Also : What Is a Marketing Strategy? Definition, Function, Purpose, and Examples
However, this cannot run automatically. It takes various processes to make a business grow well. One of them is using the following digital marketing strategy .
What is Digital Marketing Strategy?
The digital marketing strategy is a series of plans to build Muda Lovers ‘ business presence in the digital world or the internet through various digital channels such as social media, PPC, SEO, and so on.
In other words, Muda Lovers carries out various planned and consistent activities that are carried out online at the right time to achieve certain business goals.
The purpose of creating a digital marketing strategy is to increase awareness about the Muda Lovers business and attract new customers to the Muda Lovers brand . A strong digital marketing strategy will help Muda Lovers businesses achieve certain digital goals through the right media.
The complexity of the digital marketing strategy depends on the size of the business and the long-term goals of each business.
For example, when Muda Lovers just launched the Muda Lovers business , Muda Lovers might need to try several digital channels to see the effectiveness of each channel.
Unlike when the Muda Lovers business is well known by many people, Muda Lovers only needs to focus on bringing in conversions continuously.
Read Also : 10 SEO Strategies To Increase Product Sales on Websites
Various Kinds of Digital Marketing Strategies
1. Implement SEO
Search Engine Optimization or SEO, namely the method used to make aMuda Lovers website or blog in the first position of search engines like Google.
This SEO aims to drive more traffic or people towards the Muda Lovers website . One of the basic things in SEO practice is optimizing the use of keywords and page updates.
For example, when people enter the word “buy pet food” in Google search, using SEO, the Muda Lovers page can be in the first position so that more people are likely to click on it and sales of Muda Lovers products can also increase.
Usually search engines like Google use keywords, phrases, algorithms, website updating, and language clarity to rank a website on the first page. Therefore, Muda Lovers needs to understand the implementation of SEO in its use on your business pages.
For Muda Lovers who want to use an SEO strategy, here are some ways that Muda Lovers can try applying it to business pages,
- Use of special keywords (most searched for) on page pages or content on the blog
- Inserting links from one page to another in one page (internal links)
- Make links to your page appear on other pages (backlinks)
- Use assistive tools such as Google Analytics and Google Search Console to analyze page traffic
Apart from that, Muda Lovers can also learn to read data from these Google tools, such as the number of new visitors and the number of clicks on each page of the Muda Lovers page .
In implementing this strategy, Muda Lovers can actually learn it so it can reduce costs. However, if Muda Lovers ‘ business is growing rapidly and has sufficient funds, Muda Lovers can form a special team to handle SEO on pages and blogs.
2. Using Pay-Per-Click Advertising
Pay-per-click , or PPC, is an internet marketing model in which advertisers pay a fee each time their ad is clicked on. Usually these ads can be found on Google search pages using the Google Ads service.
Pay-per-click or PPC aims to reach more people who search on Google with a keyword. For example, “buy shoes”. Then on the Google search page ads will appear from your page.
For Muda Lovers who are just starting to use digital marketing, PPC is a very useful online marketing strategy. This pushes your page to the top of search results, which can also help Muda Lovers acquire customers directly. However, if both places the page in the top position of Google search, then what’s the difference with SEO?
Simply put, when using PPC, Muda Lovers pays Google for every ad Muda Lovers places on the search page that people click on. Meanwhile, SEO is not advertising in nature, but is achieved in several ways, such as targeting keywords and optimizing the pages themselves.
3. Content Marketing
Content marketing has the goal of reaching, involving, and connecting with consumers through various content so that brand awareness from businesses increases. Muda Lovers can provide content in the form of videos, articles on blogs, infographics, and more.
For example, if Muda Lovers has a traveling equipment business, Muda Lovers can make an article about the equipment needed when traveling for the first time.
Apart from that, Muda Lovers can also create video content regarding recommendations for travel bags that are suitable for backpackers.
However, this content will be even more effective if Muda Lovers can combine it with SEO methods. By using SEO, the content that Muda Lovers produces will be easily found by people on Google searches.
Read Also : What Is a Sales Strategy? Definition, Factors, and Benefits
One of them is by entering keywords in the content that Muda Lovers creates. For example, in articles on traveling equipment, Muda Lovers could include keywords such as “Tips for Caring for Picnic Equipment”.
Apart from that, the main part of content marketing is how Muda Lovers creates content that can make an impression on the audience. Of course, this can be done by providing quality and interesting content. So that in the end it can increase their sense of trust in the business.
4. Utilize Social Media Marketing
Quoting from the Buffer.com page, social media marketing is the use of social media platforms to connect with audiences to build the brand of the Muda Lovers business , increase sales, and drive website traffic.
Do you know Muda Lovers ? It turns out that 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. This makes the use of social media cannot be underestimated in business and marketing.
Muda Lovers can also use various social media, starting from Facebook, Instagram, Twitter, and LinkedIn. However, what Muda Lovers cannot forget is that content creation must be adapted to its social media.
Because every social media has characteristics and different types of users. For example, Instagram is suitable for visual content and is dominated by users aged 25-34 years.
5. Email Marketing
Email marketing focuses on retaining existing customers, as well as acquiring new ones. Email marketing is an excellent technique for building brand awareness, keeping Muda Lovers company top of mind, and driving repeat purchases.
Quoting from the webfx.com page, the main goal of email marketing is to build relationships with customers and provide useful information to them. Such information can include the latest product news and discount coupons. So that they can keep coming back to buy the product.
According to (DMA, 2019), email marketing is the most profitable direct marketing channel, generating an average return on investment of IDR 600,000 for every 10,000 spent.
For Muda Lovers who intend to use email marketing, Muda Lovers can use the following 2 types of content.
1. Promotional emails
This email can contain promotions that Muda Lovers is currently campaigning for. Muda Lovers can notify customers of special offers, new product releases, and discounts.
2. Email Information
With this type of email, Muda Lovers can provide content in the form of various kinds of information, such as tips and tricks, or updated information about Muda Lovers business.
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How to Create an Effective Digital Marketing Strategy?
As mentioned above, each business has its own strategy according to the needs and objectives of the business. It’s just that, there are some general steps that Muda Lovers can use, namely:
1. Set Goals
Before Muda Lovers begins to formulate a strategy, the first step that Muda Lovers must take is to set goals. Whether it’s business goals in general, or campaign or marketing goals in particular.
Muda Lovers should ask themselves what it is that Muda Lovers wants to achieve with Muda Lovers ‘ business and marketing strategy . It sounds simple, but this step required Muda Lovers to set a very detailed and specific set of goals.
This goal or goal will help Muda Lovers stay focused on the steps Muda Lovers will take. It also helps evaluate the performance of the Muda Lovers campaign . Without goals, Muda Lovers may never know what successful marketing looks like.
2. Do Deep Research
No business can survive long without doing in-depth research. This research includes market research, needs research, and other research.
A series of research conducted can develop understanding and facilitate Muda Lovers decision making . This research is the most valuable tool for understanding the complexity of Muda Lovers business problems .
One of the research steps that Muda Lovers can do is ask people closest to them to provide feedback on the Muda Lovers business , and what they want to get from the Muda Lovers business or product .
Even though Muda Lovers will not get a full response, Muda Lovers will gain a lot of new insights that can be used in digital marketing strategies . So after Muda Lovers has done his research, set realistic goals for Muda Lovers based on the insights Grameds can get.
3. Collect Data on the Audience You Want to Go to
After doing research on Muda Lovers ‘ business needs , the next thing Muda Lovers has to do is target audience for Muda Lovers products or businesses .
The target audience is a specific consumer group that is most likely to want a Muda Lovers product or service . So it is these people who must see the Muda Lovers campaign because the chances are they will buy or use Muda Lovers products .
The question is, how can Muda Lovers find out who will be the potential target audience?
Muda Lovers can create and develop buyer personas or portraits of Muda Lovers repeat customers . This includes data about their preferences, behavior on the Muda Lovers page , to their habits as consumers. From here, Muda Lovers combines Muda Lovers ‘ assumptions with real data collected using Google Analytics, for example.
All the data that Muda Lovers collects can help Muda Lovers create highly relevant display ads, use personalized email campaigns and perform behavioral segmentation.
4. Understand the Digital Marketing Funnel
The digital marketing funnel is a model that represents the entire process of a customer’s buying journey, from those who don’t know so they know, to finally being interested and becoming a customer. The digital marketing funnel helps Muda Lovers understand Muda Lovers ‘ target audience , which means Muda Lovers can have many opportunities to connect with Muda Lovers leads at the right time and on the right platform.
This digital marketing funnel applies to almost any customer interaction. Whether Muda Lovers is looking to sell online, generate traffic, or collect clicks as an affiliate, Muda Lovers needs a funnel. This is a powerful way to bring visibility into every stage of the Muda Lovers customer relationship .
5. Create a Content Plan
The content plan is a document that consists of all the marketing assets and data collection functions needed to achieve the goals set out in Muda Lovers ‘ content strategy . In addition, the content plan also consists of a work timeline and what Muda Lovers will do in a certain time and what type of content Muda Lovers needs to achieve Muda Lovers ‘ digital marketing goals for each channel.
At this stage, Muda Lovers will develop specific marketing strategies for each channel that attracts Muda Lovers subscribers . To keep things organized and consistent, Muda Lovers requires a special editorial calendar for Muda Lovers content plans . This is a daily map of the creative workflow for producing each content asset in the content plan .
6. Perform Analysis and Evaluation
Evaluation is an important thing in Muda Lovers‘ digital marketing strategy . After Muda Lovers has a strategy, practice this step regularly. How do customers interact with what Muda Lovers shares with them? How is Muda Lovers progressing towards the goals of Muda Lovers.