The type of customer is one thing that business or business owners must really understand. A customer can be interpreted as someone who uses a product or service.
The main goal of a business, of course, is to attract customers and encourage them to buy the product. Therefore, people who often shop for products at the same place are often called loyal customers.
On this occasion, we will explain in detail and clearly about the types of customers. Meanwhile, for those of you who have a business and want to know more about the types of customers, you can immediately see the more complete explanation below.
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About Types of Customers
Customers are one of the most important assets and must be taken care of when running a business. In addition, customers are also one of the determining factors for the success of a business.
That is, when customers keep coming and increasing from time to time. For the business or business that you are currently running, it is already at a level close to success.
Of course, you can also imagine what it’s like when a business or business doesn’t have customers. In fact, it has only a handful of customers.
Certainly, with just a matter of months you will slowly go bankrupt. Therefore, to prevent bad things, you must first understand the customer.
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Types of Customers
When talking about customers, there are at least three types that must be known. For an explanation of the types of customers, see the following explanation:
1. Internal Customers
Internal customers are types of customers who come from the scope of the company to buy goods or services and then resell them to others.
This type of customer can also take the form of agents, institutions or organizations that distribute goods and services from the company. So, in simple terms it can be interpreted as a sales representative who works with the company.
Thus, internal customers are no longer individuals, institutions or organizations that use the products or services offered by the company. Internal customers have work agreements between companies to obtain mutual benefits.
In order for work to run optimally, this type of customer usually requires good support in the form of an efficient work system and structure. You can use a sales crm application to be used as a tool to get as many customers as possible.
Even though this method is not direct, internal customers are an important part of a company.
In assessing quality assessment, there is a next phase that comes from internal customers. There is an easy example of internal customers, namely distributors, authorized agents and manufacturers of an item.
2. External Customers
External customers from all walks of life can directly consume or use the products and services that have been offered.
In addition, external customers are also often referred to as end customers. An example of these types of customers is a housewife who wants to buy various needs every month on a regular basis.
As a company, of course, it also has a goal to make external customers feel satisfied and loyal. In order to be at that point, the company must understand very well about the quality of the products provided and according to needs.
The special feature of external customers is that they will immediately take advantage of the product or service. When they or customers are satisfied with their products, they will continue to use these products or services.
External customers also have the potential to recommend an item to those closest to them. In fact, even without being asked, external customers have done this without being asked or ordered.
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3. Intermediary Customers (Intermediaries)
Customers between act on the types of external and internal customers. In addition, this type of customer can also be in the form of individuals or groups.
Not much different, internal customers also do not consume or use the product for themselves or are often referred to as non-end customers.
However, to differentiate on the type of customer this time is not able to come from the scope of the company. Usually, he comes from an individual or certain group who has the task of distributing the company’s products.
Types of Customers by Type
After understanding the types of customers, Ana also has to understand some of the types. For a collection of types from multiple customers what you should know is:
1. Like Complain
For these types of customers this time has become one of the most common. Business or business owners must listen to all complaints from customers and avoid some of their talk.
There’s nothing wrong with staying patient. Don’t provide a rating that validates some of these complaints. However, don’t judge right away. Take care of voice, expression or message all the time.
Keep the service attitude regardless whether the complaint is true or not. Don’t be in a rush to agree to the accusation either. There’s nothing wrong with finding some resolutions to these problem points.
If you need further investigation, then that’s fine. Also explain the chronology of the point of the problem precisely and most importantly honestly.
Sometimes, there are some customers who complain and just want to be heard. Solve some problems by acting on the defensive instead.
Switch to troubleshooting mode. Also ask about some of the problems specifically and ask for complaints in writing to make sure all the facts are above black and white. Also create customers so they can solve problems easily.
2. Expressive
The type of the second type of customer is expressive. This type of customer is more likely to be able to appreciate good or bad thoughts quickly.
In addition, for this expressive customer also has many gestures and emotions that can be shown. They can also give a lot of personality traits.
Most importantly, you should engage in small talk in order to improve the relationship. Relax and let the interaction work out. In fact, when you want to make a business comment, you can also do it while it’s still appropriate.
It would be even better, when taking care of each other’s feelings or not offending. That is, before speaking, you must think carefully about the words that will be issued.
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3. Analyst
Analytical customers often think seriously and tend to think about quality over quantity.
In addition, they also spend more time making decisions. In fact, this analyst hates being rushed. The strength of an analyst lies in the attention to detail.
This analyst just looks at every little thing that other types of customers have missed. In fact, sometimes the results provided by an analyst are more relevant and of a very, very high standard.
To address this type of customer by talking and including data. Meanwhile, those of you who speak without this data can be considered by an analyst as inaccurate.
This analyst doesn’t like some pretty words or marketing promises. Therefore, those of you who want to get the heart of an analyst must explain in detail and clearly about the product.
Make an analyst really sure about the product to be purchased or selected. Expect a long sales process, because for this type of customer the analyst is very slow in making a decision.
Be prepared with several types of customer complaints and other or follow-up questions so you can get complete information. Also help them to let go of the details.
So don’t skimp on the details, even when you think they’re irrelevant. These types of customers also have a higher level of respect and honesty.
4. Cold and Aggressive
For the last type of customer is cold and aggressive. Maybe, some people feel confused when they have to face customers who are cold and aggressive.
However, for you to stay relaxed and calm. Most importantly you don’t feel intimidated. With these actions and words, it can give understanding to the person, that the intentions to be issued are good.
There’s nothing wrong with being kind to those around you. Guarding your speech is one way you really have to control it. Be confident and calm to keep yourself looking professional.
Hopefully, the explanation above can help those of you who want to know more about customers. Most importantly, information about the types of customers can help those of you who are managing a business or business.
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Characteristics of Types of Customers
It’s not only the problem of the type of customer that you really have to understand. However, the problem of characteristics must also be understood by business owners or companies.
As is known, for each customer has different characteristics or not the same. Some of the characteristics of the types of customers that you should know are:
1. New Customer
New customers are people who have just started to try or use business products and services. In addition, new customers can also be obtained based on several recommendations from business customers.
Each type of customer can be used as a tool to ask various types of questions in detail. In fact, you can also understand some of the benefits of these products.
Therefore, it is not uncommon for companies to often deal with new customers. Sometimes, for new customers it is more inclined to ask questions in detail.
With this, the role of a staff is very important. In addition, the function of a staff is to explain in detail so that they are interested and want to buy the product.
2. Potential Customers
Potential customers are people who have a high probability of using a product or service.
It’s best if you don’t hesitate when explaining this product or service. That is, you can just explain all the advantages of the product or service that the company has.
Without realizing it, by explaining in detail and clearly this can make consumers interested in using the product. You can also use whatsapp blast to attract potential customers by sending messages in bulk.
In fact, this is also one of the tools to increase the potential to become a loyal customer.
3. Impulsive Customer
Impulsive customers are people who suddenly or spontaneously buy products or services from a company. When compared to other types of customers, impulsive customers are easier to convince.
In fact, you also no longer need to use a few persuasive sentences or solicitations to want to buy the product. That is, with only a matter of minutes for these impulsive customers directly buy products or services according to their wishes.
4. Thrifty Customers
Thrifty customers are one type of customer who likes promotional activities or price discounts. For example, when there are discounts, cashback, discounts or other promos.
For this customer, they tend to be more economical and only use service products with promos or price discounts. If not, thrifty customers will only use the product when they really need it.
5. Customer Loyalty
For these types of customers, they tend to only use service products in one brand. In fact, for this loyal customer will also continue to use the product or service.
That is, for loyal customers it is not easy to waver and turn to other competitors. More importantly, for this type of customer loyalty is also one of the characteristics that must be maintained by the company.
The more customers with a high level of loyalty, the easier it is for the business or company to develop. In fact, for now the problem of technological development continues to make more and more businesses or companies emerge.
6. Growing Customers
The last types of customers are not the same as loyal customers. In addition, this customer can develop by using business products or services on an ongoing basis.
In fact, it is possible for these types of customers to make offers to others. So, without being asked, they will immediately provide business recommendations to those closest to them. That way, later you can increase customers from the business or company.
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The Importance of Knowing the Types of Customers
Problems with this type of customer must really be based on mutual trust. Make sure, you can create a close bond with customers as one of the keys to maintaining a sense of trust. In addition, you also have to maintain good relations with customers.
There is nothing wrong, for you to mutually improve the quality of products and services that will be provided by several customers. Why is it important to understand these types of customers? Because in an era that is as sophisticated as now there are lots of competitors that have sprung up.
So, product or service owners must think carefully about how to make customers feel satisfied. Therefore, the steps that can be taken are to find a suitable strategy so that you can get as many customers as possible.