WhatsApp Business is a chat application specifically for business people who need a chat application that makes their work easier. This application was released in 2018 so that this year many online-based businesses have sprung up.
The features of WA Business are very useful for business people because you can provide a lot of information about your business.
For you consumers, the features of this Business WA really help you to communicate with sellers in detail so that consumers will not be wrong in choosing the goods or services needed.
Therefore, in this article, we will discuss how to make your WA business a support for your online business. We will also discuss the features that this application has.
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What is WA Business?
WhatsApp Business is an application designed for business people, especially online, which can be downloaded without a penny. This WA business is indeed very suitable for use by small business owners, such as Small and Medium Enterprises (UKM).
This application can also be downloaded via the iOS and Android operating systems, in short WA Business can be downloaded on every device that is commonly used by the general public.
The features in WA Business are also very helpful for online businesses in providing information related to their business on their WA Business profile.
For example, an online business can include the operating hours of their online store, a link to their online business website, a brief description of the goods or services they offer, and an online business can include the location where the company operates. In addition, online businesses can communicate via text messages, voice calls, or video calls.
Another example is by activating the Whatsapp API for business, you can make the communication experience with customers more efficient and effective because it can be accessed and answered by many users.
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How to Make WA Business Easily
Before knowing more about the features and benefits in the WA Business application, we will first show you how to create a WA Business. Here’s how to make WA Business:
- Download the WhatsApp Business application on the Play Store (Android) or the App Store (iOS).
- The next way to create a Business WA, create a new account by registering a special cellphone number for your business account.
- Next, how to create a WA Business is to press the Settings menu, then select the Business Settings menu, then Profile.
- Fill in everything about your business account profile, namely online business name, office address or location, website (if any), other contacts (Instagram, Facebook, and others). How to make WA This business is very important so that your online store becomes a very informative shop in the eyes of potential customers.
- The way to make WA Business to maximize your online sales is to activate the automatic message reply feature by pressing Settings, then pressing Business Settings, then pressing Away Message, then Greeting Message, finally Quick Replies.
- The last way to make WA Business, determine the contents of the automatic reply message, then set the time for sending the message. It is also recommended not to miss this method of creating a Business WA, because this will make it easier for you to operate a Business WA in the midst of your busy life.
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How to Make WhatsApp Business
Even though this application is a chat application in general, if you compare WA Business with WA Messenger, these are not the same application in terms of features and benefits. Prices for WhatsApp business products also vary according to company needs.
Therefore, online businesses must know how to make WA Business a big support for your online sales. Here’s how to make a good WA Business:
1. Use the Authorized User Account Name Feature
The way to make your WA Business a trusted online shop account is by making your username official. The technical thing that differentiates WA Business from WA Messenger is the account name change setting.
In the WA Messenger application you can change your account name at any time. You can even include emojis or any characters in your WA messenger account name even if you only include symbols or emojis, WA Messenger doesn’t make that a problem.
However, the case is different with WA Business. In this application there are several provisions in creating an official business account name that you must apply.
For example, you shouldn’t write legal business account names in all capital letters. Except for the first letter of a word that can be capitalized.
A good way to write legal business account names is to leave no extra spaces between words. If your business name consists of two words, the word separator is just one space.
Then, it is not recommended that you add punctuation to your official account name. Writing an official account name also doesn’t need to add characters that aren’t numbers or letters.
Also, your business name cannot consist of just a person’s full name, you must include your business or company name. Do not use general terms, such as “clothes”, “pastries”, and others. Official shop names are also not allowed to be less than three characters.
If you apply the method for creating your WA Business, your business account will be registered as an “official business account”. If at any other time, you change your business name, chances are you will remove the status of “Authorized business account” so you have to make sure the name of the business account you are about to create is not changed again. An example of a good name is “Healthy Brownies ala Mama Cita”.
2. Business Account Profile
Business accounts can provide complete information, such as name, address, category, description, email, and website. The existence of this business profile is a mainstay feature for business owners.
Apart from company or business websites, you can also add social media in the form of URLs, such as Instagram, Facebook, or other e-commerce sites. You do this by adding a URL link in the website column or form.
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3. Turn on the Automatic Message Reply Feature
One way to make your WA Business a support for your online business is to activate this automatic message reply feature. This feature is the feature that makes WA Business with WA Messenger. The WA Business application has three different automatic message reply features.
The first is the Away Message, which is an automatic message reply feature that works when there is an incoming message from a customer outside of the online shop’s working hours.
You can customize the contents of the automatic message reply according to your needs.
Both Greeting Messages are an automatic message reply feature, sent to potential customers who have just made contact on your WA Business. The message content can also be customized.
The third automatic message reply feature is Quick Replies. In this feature you can make answers related to FAQs or frequently asked questions.
By activating these three features, businesses can of course deal with messages that are repeatedly asked by potential customers so you can save your time related to too many WA messages.
4. Product Catalog feature
Furthermore, the way to make your WA Business support your online business is by entering product photos and their prices into the catalog feature in Business WA.
This feature is designed as an online storefront for the products you sell so that potential customers can view them without the need to send files to consumers. Of course, this feature shortens the time in selling products.
The advantage of this feature also allows consumers to see the desired product along with the price without having to download a file containing the online store’s product catalog. The way to make your WA Business equipped with this feature is to open the Settings menu, then press Business Settings, then press the Catalog menu, then enter a photo, description and product price.
5. Message Statistics feature
The next way to make your WA Business a support for your online business is to activate the message statistics feature. This feature is designed to count message data sent, received, and read. With this feature, business people know what messages are like and which ones are effective.
6. List the Business Category
By filling in the Business Category column, this is one way to make your WA Business more informative. Business people can choose the appropriate business category through this menu. If the business category is not in the list, then you can choose the other menu or something else. This Business Category column serves as additional information for your online store.
By applying how to make your WA business more informative, potential customers can find out which online store your focus is on selling which products or services. This makes it easier for business people to no longer need to receive questions related to their business category so that the time for business people to reply to messages is reduced.
7. Activate the Label Feature
The way to make your WA Business more informative for your own business is to activate the message label feature. This feature serves to classify chats from consumers to you. You can define these classifications, such as messages from new customers, new orders, waiting for payment, paid, completed orders, and others.
This feature really helps you to more easily reply to messages and helps data to be entered into your cash book. Business people can also find it easier if they want to follow up on consumer orders that have not made payments so you won’t get ghosted.
The way to make your WA Business equipped with this label feature is to press and hold chat, then select a label, then select an existing label in the menu or you can add the required label. After that, to find text messages that have been labeled, you can open the chat screen, then press menu, then labels, a list of labels that you have defined will appear on the screen.
In this feature you can also manage these labels, for example editing or deleting labels, coloring labels, and creating broadcast messages on certain labels. Therefore if you make the most of this feature, this is a way to make your WA Business more informative and practical for yourself.
8. Check Green Verify
Having verification of your business account is very important, because it gives trust and credibility to potential customers. You can register directly or verify via the registered telephone number.
If the business account is verified, potential customers can see a WhatsApp green tick on your account profile. In addition, there is an advantage in the form of a business name that is visible even if the customer has not saved your business contact.
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Advantages of the WA Business Application
1. Account Verification
By verifying your WA Business account, of course this works to secure your account from anyone trying to get into your account. This feature will secure it by registering a 6-digit PIN number which will be sent via email or SMS to the number and email that you have registered.
When you enable two-step verification, you have the option to enter your email address which will be provided with a link if someone tries to log into your account. You can also reset your PIN if you forget it by way of a business WA who will send you an email containing a link to reset it when the PIN. Resetting your PIN regularly is also a way to make your WA Business safe from data hackers.
2. Register Home or Office Phone Number
A very striking difference between WA Business and WA Messenger is that on WA Messenger users can only use and display only one cellphone number. Unlike the case with WA Business, you can use a mobile number while adding a home or work phone number. This is very profitable and makes it easy to manage incoming calls.
By making your WA Business like this, it can make it easier for business people to separate business and personal accounts from cellular numbers that are used for personal purposes. This keeps private conversations from interfering with your business dealings.
3. Promote Products Easily
Basically the WA Business application is a communication-based application, but WA Business can also be used for the purposes of promoting the products or services that you sell to consumers. Promotion of business products can also be done easily and efficiently through the omnichannel chat application which integrates all of your business communication channels in one dashboard.
WA Bisnis has a catalog feature to list the products or services you offer. You can display your product photos in the catalog, complete with product descriptions and prices. This feature makes it easier for consumers to see the products you offer.
If you include a new product in your catalog, you can spread links related to the new product to your consumers, either by sending broadcast messages or other media, such as Instagram or Facebook. This promotion can also be shared via a link or QR code. Very sophisticated right?
4. Communication with customers is easier
The main benefit of using WA Business for business people is that it makes communication easier with customers. The existence of automatic reply features, such as away messages, greeting messages, and quick messages will really help you reply to messages with customers so that communication with customers will be good. This is important because communication is an important key to a successful business.
In addition, WA Business has Label and Statistics features, which make it easier for you to follow up with customers. For example, for customers with the “unpaid” label, you can broadcast only to customers labeled “unpaid” regarding the payment system that the customer must make.
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Advantages of WhatsApp Business for MSMEs
The advantages provided by WA Bisnis for business people include convenience in promoting products or services offered to consumers. For example, a business person can include photos of products or services in the store catalog feature along with descriptions and prices of these products.
In addition, if a business enters data on its new product, the business can send a link to consumers via a broadcast message or post the link on other social media accounts (Facebook and Instagram).
This advantage is also felt by consumers because you can easily access information regarding the store and its products without waiting for a text message response on WA. This can also make it easier for you to transact with sellers because the information is already there.