You can also understand why roadside posters continue to attract attention. For example, the strategy of placing a billboard opposite a traffic light.
If You stops right at a red light, You may accidentally read the message in the billboard ad. Therefore, many people will accidentally see advertisements for various products and services in these advertisements and be affected.
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In this way, You will get more information about the product and subconsciously know about it. Furthermore, Grameds can also see and observe why advertisements in the form of the same advertisements appear over and over again.
Actually it’s useless if you have to print a lot of posters to be promoted. Moreover, board rental fees are not cheap.
What is Advertising?
Mudabicara’s may already be familiar with billboards, but do you know what a billboard is? According to KBBI, billboards mean publishing a product with interesting words and pictures.
This term can also be interpreted as advertising in the sense of its definition in KBBI. Using this understanding as a basis, billboards can be interpreted as terms used in techniques to promote products and services with attractive fonts and images.
It goes without saying that there are examples of billboards that take the form of large roadside signs because it’s all about text and images. In practice, traffic signs are large because they focus on letters and pictures. Due to its large size, many people can clearly see the letters and images on the billboard.
This will allow Grameds to submit information correctly about the product or service it has more easily. Advertisements allow more people to get to know the products and services that Grameds has to offer.
As previously mentioned, this fits perfectly with the billboard idea that can reach a wider Grameds business target audience. KBBI states that what is the meaning of advertisement as a sign which can also be interpreted as advertisement, but in practice and in reality the two terms advertisement and advertisement have slight differences.
This form of advertisement usually contains very detailed information. We can see various benefits of products and services in advertisements. Usually, Grameds can also find ad concepts in very long texts. Grameds may also actually find ads in the form of articles. Besides that, in principle, advertisements also use print media such as magazines and pamphlets.
Unlike ads, billboard fonts are more limited. This restricted font must be used to properly convey the listed product or service. Therefore, this advertising medium uses attractive images and fonts to convey information about the products or services listed.
This is what makes advertising and advertisement content very different. Grameds can learn how to convey information through Corel Draw as summarized in the following book ” Creating Vector Designs With Corel Draw “.
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Advertising features
In order to understand the difference between advertising and other forms of advertising, Grameds can understand it through the characteristics or characteristics of an advertisement, such as the following:
1. Using Interesting Images
The main feature of billboards is having large, attractive and eye-catching images . Images are usually larger than text and help grab the public’s attention. The images used in advertisements usually use eye-catching colors and use symbolic or striking image advertisements related to the characteristics of the product being offered.
2. Sentences are short, clear and easy to understand
In the world of advertising, including making advertisements, they tend to use text which is generally short, clear and easy to understand. Billboards are usually posted on the side of the road, so if the text is too long, it may be difficult to digest the information at a glance.
3. Honest Information
The information contained in advertisements must be in the form of information that can be accounted for. Even though it is an offer, it must have a basis for providing honest information so that the audience believes it will buy or be influenced by the billboard concept that is made.
4. Done Repeatedly
Given the importance of advertising, this form of advertising must be posted repeatedly to attract public attention. Placing an advertisement only once will reduce the reach of those who know the product being offered. If Grameds wants to put up billboards only once and reach many people, then Grameds can use billboards that are strategically located on the roadside.
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Advertising Function
Advertisements have various functions and uses in their procurement. As someone who saw billboards like that on the side of the road every day, Grameds could relate. This ad will help Grameds get to know your products and services. As regular viewers, Grameds must be familiar with the products or services listed in the billboards.
Especially if Grameds passes by every day, especially when billboards are on the street. To really remember, Grameds had to read and see billboard writing many times. That way, Grameds can understand the product or service.
Because Grameds already has information about the product or service to be offered, Grameds can make a more informed decision whether to use the product or service.
Good advertising can make Grameds more confident that Grameds is using a product or service. It’s not the other way around that Grameds couldn’t possibly want the product or service.
Another advertising function is that Grameds can easily see when to use the product or service. This is because Grameds is knowledgeable about products and services, so can have an idea idea when Grameds needs it.
Then Grameds will also know how to get the product or service when Grameds really needs it. This is because advertisements usually contain information on how to get them. Therefore, Grameds can follow the methods listed whenever Grameds needs it
An example of the type of information on this billboard is a statement that the product is available at several nearby supermarkets. For services, the information is usually in the form of contacts that Grameds can rely on to order the services offered. The following are the function points or benefits of advertising:
- Providing information to the public about a product brand, service, and other general information of a social nature or about electoral partners
- Influence people to buy or use the products and services offered
- Giving a positive impression on the community of the goods and services offered
- Providing satisfaction to consumers for these goods and services
- Become a medium for providing information and communication between sellers and potential buyers
- Inviting the public to follow and comply with regulations or warnings according to government appeals
- Increase public awareness of the information conveyed in advertisements. For example increasing public awareness about the dangers of drugs.
The successful promotion of advertising is inseparable from the creativity of a marketing communicator in conveying messages. Presumably a marketing communication needs to make the right strategy as summarized in the book ” Creative Promotion Strategies & Integrated Marketing Communication Case Analysis “. This book discusses comprehensively how to develop creative strategies to effective budgeting.
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Advertising Purpose
In addition, Grameds also needs to know the purpose of using this form of advertising. The main purpose of using it is to make the product or service offered more popular. In this way, the number of people interested in the products and services will also increase. There are two types of advertisements that can be categorized for this purpose. The first is for commercial advertising use and the second is for non-commercial use.
1. Commercial Advertisements
As already mentioned, the purpose of commercial advertising is to promote a listed product or service. This type usually focuses on providing information about a product or service. The information contained in the poster is also usually lacking in detail. The use of short and clear words is always synonymous with this one.
The word is usually used in the form of a solicitation to attract people’s interest in using a registered product or service. In addition, there are usually some who use unique words easily so that people can easily remember these words. In this way, users can easily remember the products or services offered.
Then these unique words usually become a conversation in society. It can also increase the attractiveness of listed products and services. Basically, the purpose of commercial advertising is to increase the demand for the product or service offered and enable the owner to earn more profit.
2. Non-Commercial Advertisements
Unlike the previous ones, non-commercial advertisements are not really aimed at generating more profit for their owners. As the name implies, this form of advertising has nothing to do with commercialization. This form of advertisement is often found in schools and various other government agencies. The contents of billboards are usually related to government programs such as community service and scholarship programs.
Due to its closeness to the government, the committee that places the billboards is usually provided directly by the government. Therefore, the authorized official must install it according to the government’s recommendation.
This type of advertisement is usually intended to invite the general public to participate in government programs. Messages about government programs must be communicated correctly using convincing, concise and clear text. Thus, the general public can clearly obtain information about the program without any misinformation.
In addition to government programs, it usually includes invitations to movements. For example, the movement to wear masks and maintain distance to overcome the current pandemic.
Things like that are usually also a government recommendation. However, there are also mass groups involved in eco-friendly, spreading these good movements, and renting out these forms of billboards. Of course, knowing these two different goals will help Grameds better understand the purpose of advertising, both to promote a product and not to make a profit.
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Examples and Types of Advertisements
In the previous point, Grameds already knows what billboards are and there are two types of advertisements, namely commercial and non-commercial advertisements. This type is grouped based on the purpose of procurement. There are also advertisements intended to benefit from the products and services offered. Then there is the non-profit type that aims to invite people to join the movement.
Or, it can take the form of community government services. Apart from procurement purposes, Grameds can classify advertisements according to type, location and media, as follows:
1. Based on its nature
One way is to classify the types of advertisements based on their nature. Based on these properties, we can determine that there are three distinct properties. By their nature, these groupings are divided into informative, warning, and engaging displays.
2. Is illuminating
This type of advertisement is an advertisement whose content is informational. This type of content focuses on the information conveyed. Therefore, the use of words also leads to something useful and not convincing.
The main purpose of this type of information is to provide information to the general public. The focus is on ensuring that the information listed is properly communicated to the general public.
Do not include words or phrases that are misleading so that the information that is disseminated to the public does not become blurry or vague because it was ambiguous from the start. Examples of such advertisements include obtaining driver’s licenses and ID cards, and registering new students.
3. Warning in nature
This type of advertising means that the purpose of the written message is to warn the general public about what is important. People should not ignore these warnings, as they usually contain very important messages that people need to pay attention to.
In addition to warning messages about something, images are usually included so that signs in advertisements are more informative and the general public pays more attention to them through pictures. An example of this type of advertisement is to warn road users to always be careful while driving.
4. Invitational
Then there are advertisements that are solicitation. This type usually uses catchy words and phrases to get people interested in accepting the listed invitations. This type may include product purchases, use of services, or invitations to move that are not related to a specific product or service. An example of this type of advertisement is wearing a mask and asking to keep your distance to break the chain of the COVID 19 outbreak.
5. Based on the place of installation
Grameds can then classify the types of billboards according to where they are posted. Two types of advertisements are available based on this location, there are indoor types and outdoor types, as follows:
a. Indoor type
Displays that are included in this type are usually displays that are installed indoors. In general, the material for this advertisement is not resistant to outdoor weather. Therefore, this type of advertising may not last long if Grameds is outdoors. Examples of this type are often found in shopping centers such as malls.
b. Outdoor Type
This type of advertisement is the type that Grameds usually finds on the side of the road. This type of outdoor design is usually designed to withstand the hot sun and rain. So that this type of outdoor can survive and remain in good condition. In this case, they are usually larger in size than the indoor type. This is because it’s outdoors, so if it’s too small, text and images won’t show up clearly. Examples include banners, billboards, and signs.
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6. Based on the Medium
a. Media Audio
This advertisement will utilize audio as the delivery of information. An example is radio.
b. Media Visual
This media advertisement will utilize visuals such as writing and pictures to convey information. An example is billboards on the roadside.
c. Media Audio Visual
This type of advertisement utilizes audio and visuals to convey information. Examples are advertisements on YouTube or television.