Doing business analysis is important for everyone who wants to set up a business or business.
This applies to all types of businesses, be it food, beverage, clothing, shoes, home-based business analysis, food business analysis and so on.
This does not only apply to all kinds of businesses, but also applies to large and small scale businesses.
For those of you who have large business capital, it is better to recruit experts or experts who have experience in analyzing the business that you are going to set up.
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So, for those who don’t have too much capital, don’t be sad because you can’t recruit these experts, because below there will be an explanation of how to analyze a business that you can read and understand.
Definition of Business Analysis
Before knowing what analysis methods you can use for a business to be established, first know the meaning of business analysis itself.
By definition, business analysis is an activity that includes predicting, planning, conducting research, evaluating your business.
What’s the point? The goal is that the business you are about to set up will avoid the worst possible or worst risks.
Why is that? This is because you already know what the worst possibilities are for your business, so you can prepare the best solution for the problem if it occurs in the middle of a business trip.
So, simply you can reduce the risk in the business itself.
In addition, the results of the business analysis that you have obtained can also be used to increase business profits.
A good analysis will generally show a business analysis that covers all aspects, such as internal and external aspects.
Examples of internal aspects are raw materials, pricing, and production stages . Employee jobdesk is also an internal aspect that can be recorded with HR software.
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Meanwhile, external aspects are matters relating to the distribution of goods, marketing, and so on.
7 Ways to Do a Business Analysis
So, now that you know what business analysis means, let’s find out what are the ways to do an analysis for your business.
In general, there are 7 ways you must do to keep your business growing and successful. Then, what are the 7 ways? Let’s look at the full review below.
1. Determine the Business Opportunity
The first way of business analysis is that you need to determine business opportunities using a SWOT analysis.
By using a SWOT analysis, you can find out what are the weaknesses, strengths, barriers, and opportunities or opportunities that you can get from the business.
The purpose of this SWOT analysis is to look for business opportunities that can be developed in the business that you will establish.
Besides being able to find out business opportunities and potential, conducting a SWOT analysis can also find out what are the weaknesses of your business.
Thus, you can anticipate by finding solutions to your business weaknesses.
Furthermore, for obstacles and opportunities, these two things are challenges you need to face in running a business.
2. Anticipate Business Threats
The next way of business analysis that you can do is to anticipate business threats that are likely to occur.
This aims to make your business survive even in difficult circumstances.
In general, the obstacles and opportunities that exist in a business emerge through new business innovations.
So, business innovation is a tool that can be used by business people to prevent all the worst possibilities that will occur in a business.
This innovation can also be used as a business competitive strategy tool with competitors in the same field.
3. Determine the Target Market
If you have anticipated the business threats that might occur, then the next step is to determine the target market.
Determining the target market is important and must be done by an entrepreneur.
The reason is, you will not be able to get the maximum profit if there is no clear target market.
Therefore, you need to determine the target market first before starting a business.
This also applies to businesses with a target market of all walks of life.
You should segment your target market by age, interests, occupations, etc. to make it clearer.
What are the other objectives of determining the target market?
This is useful when you are going to do product promotion and when doing product marketing.
For example, if you have a coffee shop business, coffee is indeed in demand by many groups, from young people to adults.
However, you need to make certain menus specifically for your target market or certain circles.
If you already know well about the market segment, then it will be easier for you to carry out promotions, such as doing promotions on social media if the demand is mostly young people.
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4. Calculating the Budget Fund
The next method of business analysis is that you need to calculate the budget.
This one stage includes calculating funds for the production process until the product is in the hands of consumers.
For example, you need to calculate funds for raw materials, product marketing costs, energy costs such as gas, electricity, employee salaries, and other costs. These things are also important to note when calculating the Break Even Point especially when just starting a business.
After you have successfully calculated all the funds for production costs, then you need to calculate the amount of profit you want.
To make it easier for you to make a business budget and monitor business finances, it’s better for you to use accounting software that can simplify the process of managing budgets, bookkeeping, product stock control, and so on.
5. Plan and Execute the Promotion
The next business analysis is to carry out marketing and promotion planning and carry out these marketing and promotional activities properly.
This aims to increase the number of sales, so you can achieve predetermined profit targets.
Therefore, do marketing and promotion planning properly and carefully.
You can use digital marketing courses to make business promotion more effective and efficient.
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6. Ask for Suggestions and Criticism
Furthermore, asking for suggestions and criticisms from customers is also an important way of business analysis for you to do.
This will be an added value in a business, because customers will think and feel that criticism and suggestions from customers have a certain value in a business.
In fact, criticism and suggestions from customers are indeed important because you won’t know what consumers are thinking if you don’t ask for their suggestions and criticisms.
7. Do Evaluation
The last way of business analysis is that you need to periodically evaluate the development of your business.
For example, do an evaluation every once a month, by routinely checking the data in the best ERP software of your choice, so you know what are the strengths and weaknesses of the business you are running.
For the excess, increase or maintain the excess.
However, for the drawbacks, you need to fix them so that your business continues to run smoothly and grow.
The things you need to evaluate include production, sales, marketing, and distribution processes.
You also need to pay attention to constructive criticism and suggestions from customers.
Thus a review of the meaning and 7 ways of business analysis that you need to know and I hope this article is useful.