Elements of business communication are important for business owners to carry out and understand. It is a process of creating and sharing ideas, facts, views, and feelings, among other things.
A manager must also be able to communicate all directions clearly and effectively to all employees. This, of course, aims to complete all work properly and correctly. Then, what are the elements of communication? Here is the full explanation.
Definition of Communication
Communication is a word that is very familiar to the human ear. As a social being, of course humans will not be able to survive alone. They will definitely need the presence of other humans in their lives.
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To be able to establish an interaction with other humans, of course we will need an absolute skill called communication. Communication itself has a meaning as a process that refers to an activity of exchanging information or messages between two or more people.
In order to make the purpose of the communication can be achieved and carried out properly, the parties involved in it must be willing to exchange the information they have. So, that way all parties involved will certainly be able to understand each other.
Elements of Business Communication from the Sender
In general, an element of communication is the most basic thing that must exist in a communication process. The element of communication itself also has several kinds in every process that occurs.
The following are some of the elements of communication that need to be considered by a sender, including:
1. Proficiency in communication skills
Proficiency in terms of communication or someone’s skill in communicating is closely related to our skills in reading, listening, and also capturing what we read and listen to. This is something that needs to be considered in the element of the sender’s communication.
Companies can also provide customer staff to use customer service applications as customer service automatically and easily used.
2. Attitude of Sender
The attitude referred to in this case is an attitude that is owned by the sender of the message to someone who receives the message. And also the attitude of the message that will be conveyed.
When someone starts to have a negative assumption, the recipient of the message which is an element of communication will be indifferent, and vice versa.
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3. Knowledge possessed by the recipient
The knowledge possessed by the recipient of the message, which is one of the elements of communication regarding the message conveyed, is also quite influential. Especially at an understanding level of the recipient.
For example, in a message containing information related to pregnancy, of course this would not be appropriate if delivered to an elementary school child.
4. The condition of the sender
For normal humans, of course, they will have a complete five senses such as hearing, sight, touch, taste, and smell. However, there are also some people who do experience a disability or what is called a disability.
Like for example people who can’t hear, can’t see, and also others. This of course needs to be considered by the sender of the message which is an element of communication, so that the message to be conveyed by the sender can be well received by the recipient of the message.
Elements of Business Communication from Recipients
In simple terms, a communication process will have a fairly simple communication element. If there is already someone who acts as a sender, then of course there must be someone who will act as a receiver.
In order for the recipient of the message to understand the information from the sender, the receiving side must be able to ensure that the recipient can properly receive the information provided by the sender.
After that, the new recipient will be able to translate, understand, and simultaneously interpret the message sent by the sender.
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Elements of Business Communication from the Message Side
The message is an information, idea, or news that the sender wants to convey to the recipient, and this is an element of communication. The purpose of the message in this communication element is a word, picture, writing, and so on.
A message is a communication process that contains material elements which are intended to influence and also change the mindset of the recipient of the message. The following is an explanation of the communication elements of this message in full:
1. Elements of Informative Message Communication
The informative message in this communication process is a message that provides facts. Description and also includes some other information. This type of message is a message that can be used as a reference in making decisions by the recipient of the message or other elements of communication.
An example of this type of message or element of communication is in the business sector, such as the HR team providing company information through the HR application for all employees on a mobile basis.
2. Elements of Persuasive Message communication
In the communication element there is a persuasive message that is persuasive. The main purpose of this type of persuasive message is to be able to change the attitude of the recipient of the message.
By using a persuasive message type communication element, the recipient will be able to change his own attitude without the need for coercion from any party including the sender of the message.
However, the changes made by the recipient of the message clearly come from the wishes of the recipient of the message itself. An example of a persuasive message type of communication element is found in an advertisement for a marketing product or service.
3. Elements of Coercive Message Communication
In contrast to persuasive message type communication elements, for this coercive message type communication element they actually become a type of message that has the nature of coercion. In being able to achieve its goals as well as to change the behavior of the recipient of the message.
The element of communication with this type of coercive message will contain an element of coercion as well as the imposition of a sanction, punishment and other threat factors. An example of this type of message communication element is employee regulations in a company.
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Elements of Business Communication from the Media Side
Communication media is included in an element of communication. Media Communication is a means or channel that can be used by the sender of the message to convey a message in question.
In a selection of media or means of communication that will be used to convey a message. This media will of course depend on the type, nature, and also the form of the message that will be delivered to the recipient or that has been sent by the sender.
For example, there is a message which is conveyed through writing. In the delivery process, the sender can use media communication elements such as newspapers or through magazines. Meanwhile for community media in the form of television, this will be used to convey a message in the form of images, sound or video.
Communication media which includes elements in this communication itself are divided into two categories, among others are:
1. Types of Personal Media
Personal media is one of the elements of communication which is included in the communication media. This type of communication media is an element in communication that is used by two people who are communicating privately or personally.
For example, if you communicate via a telephone medium, chat media such as the WhatsApp API , Line, Telegram, and so on.
2. Types of Mass Media
In the element of communication, namely communication media, they also have other types, namely mass media. This mass media is one of the communication media that is indeed used to convey messages to the wider community or in general.
In the communication process that is included in this mass media, the targets set are not as specific as when carrying out a person to person communication . If the type of message to be conveyed by a sender through this type of mass media. So usually this will have a big impact on many people.
The mass media is included in the massive nature. Examples of this massive mass media include television, radio, newspapers, and others.
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Feedback Process
Feedback or what can be said as reciprocity is one element of communication. This element is a response that can be given by the recipient of the message in response to a message that has been received by someone from the sender of the message.
A reciprocity or feedback in this communication element is given by the recipient of the message. Where he will be able to measure whether the ongoing communication between these people is going well. Also to see whether the purpose of holding the communication can be achieved or not, and also whether the recipient of the message can understand the message being conveyed.
Feedback conveyed by the recipient of this message can be anything. Starting from a body gesture such as a nod of the head, a shake, or a smile. Some behaviors such as recording the information obtained, or also a response in the form of a certain murmur can also be a feedback.
This feedback or reciprocal communication element can be divided into two categories, these include:
1. Negative Feedback
The element of communication with this one feedback category is a response that tends to disagree and at the same time reject the message conveyed by the sender of the message which is also one of the elements of communication.
For example, if the recipient of the message gives an indifferent attitude, shakes his head, or even an attitude of the sort. That would very clearly indicate a negative feedback.
2. Positive Feedback
Elements of Communication This type of positive feedback is a response indicating that the person in charge of being the recipient of the message agrees with the opinion or information from the sender of the message related to the message conveyed.
For example, a message recipient nods his head, or gives a smile, and even gives other responsive gestures. It is clear that the recipient of the message agrees with the opinion given by the sender.
In a business, communication is indeed an important thing to do for a successful business.