Packing is a tool or material which is then used to wrap goods. Packaging or packing itself functions to provide protection for goods and display product messages. Therefore, in making the design and form of packaging should not be arbitrary, because it can affect the image of the product or can affect consumer value.
So, it can be said that packaging is an important element in a product. In fact, packing can also make the product more memorable, attractive and of higher quality.
Then, what exactly is meant by packing and what are the types? For more details, you can see the review in this article, Graemeds.
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Definition of Packing
Packing is an activity of packing goods that are ready to be sent or distributed to other places. In addition, packing is also called packing.
We often encounter the term packing itself when running a business, in which the goods produced must be delivered to the consumer’s place so that previously they need to be prepared in advance through a good packing process.
Packing is also needed to ensure that every item that will then be sent or marketed remains of good quality when it reaches the hands of consumers. That way, consumers will be happy with the goods they receive.
Each packaged item will then be considered for its type, so that the packing that wraps it will be more appropriate. Because packing is one of the most important parts of ensuring that goods are maintained during the shipping process, usually a business will then specifically recruit people who are experienced in this field.
In general, the task of packing is carrying out work that is closely related to the packing section, such as maintaining goods during the packing process, packing goods so they can be marketed, packing according to predetermined SOPs, then making work reports and maintaining the workplace environment.
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Packing Function
When the groceries have arrived, of course you are no stranger to seeing the packaging of the products you have purchased. It can also be said as one part of the packing. Before this product reaches the house, it is certain that the product purchased will definitely be packed first.
The packing process is also an activity related to the process of packing or packing or wrapping the product to ensure that the product that is delivered remains safe until it reaches the consumer.
Therefore, the process of packing goods is an important thing to note so as not to disappoint consumers when they receive the goods.
In this packing process, of course, every item will be considered carefully so that the packaging can be done properly and looks beautiful. For example, for goods made of glass, of course, the packing process must be special so that the product made of glass does not break during transit.
Apart from having a function so that the ordered product arrives safely, this packing itself has several other functions, including:
1. Adding to the Attractiveness of a Product
Packaging serves to add to the attractiveness of a product. Therefore, it can be said that simple types of goods or products that are packaged properly and well, of course the product will look luxurious, so that it can increase consumer appeal. In fact, it can also increase sales.
2. As a Form of Promotion
The function of this second packing is to become a very influential form of promotion. This is because with unique packaging, it can introduce products to consumers, both old consumers and new consumers. For example, instant food products that are wrapped in a unique way make it easier for consumers to recognize these food products.
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Elements in Packaging
Every business wants its products to be famous and in demand in the market. There are several important elements in packing that must be known. Some of these elements must then be fulfilled in a packing, namely:
- Must be efficient
- Guarantee product safety
- Create recognizable designs
- Easy to ship
- Include information and materials, as well as permissions
- Must be interesting and unique
- Packaging design is able to convey product messages.
Type of Product Packing
There are many types of packaging in the world of marketing, ranging from paper bags, boxes and other types of designs. This packaging is also produced by a packaging company, but in terms of appearance or design, it will then be adjusted to your wishes. Packaging is also made to assist product owners in providing functional packaging and paying attention to its appearance.
For those of you who want to choose the type of packaging that is suitable for your product, then you can see the discussion about the type of packing below.
1. Primary Packing Type
This type of primary packing is packaging that is directly attached to goods and point products that we usually find in various products that are sold individually or retail.
For example, in products such as teeth, bar or liquid soap, shampoo, milk and bakery products which are generally made of plastic. Types of primary packing materials too, including aseptic, packaging wrap, packaging boxes, paper, cans and many more.
2. Secondary Packing Type
Secondary packing is a type of packing which already has its own packaging. Therefore, this packing is usually used to pack coffee sachets and cosmetic packaging boxes.
3. Types of Packing Delivery
Packaging delivery is a package that is used to distribute goods. You can often find this type of packaging in 1 box of mineral water products, as well as one box of instant noodles and one box of coca cola.
4. Type of Aseptic Packing
This type of packaging is used to wrap food which is then needed for sterile packaging, such as milk, food, drinks, so that the product can last for a long time.
This type of aseptic packaging is usually made of an aluminum alloy, polyethylene coating and a mixture of paper. Meanwhile, for health products, glass materials are usually used, such as glass bottles. This itself is intended so that the drugs are not contaminated with temperature, bacteria as well as other factors that can damage the contents of the drug.
5. Type of Packing Standing Pouch
Standing pouch packing can then be used for material products, or sachet packaging such as beverage products and various foods. This type of packaging usually uses aluminum foil on the inside and plastic on the outside. Apart from that, you can also find this type of packaging in SME production packaging. This packaging has an attractive, unique, and inexpensive appearance, so it is very suitable for this type of home product.
6. Type of packing wrap
Packing wrap is a type of packaging that you can see in types of candy and chocolate products. This packaging will also provide protection for small food products so that when placed in a container, they are not touched by hands and keep the product moist.
7. Types of packing bags
Packing bag is a type of packaging that is usually used for types of food that are quickly used up or don’t need to be stored for a long time. For example, in fruit products, snacks and various other types of products.
8. Types of packing boxes
These types of boxes or boxes with a mixture of paper and sawdust are generally then used for fast food types, such as pizza, crackers and cereal.
9. Types of packing cans
We often find tin packaging in food products, such as bread or other products made from chemical liquids and gases. Packing cans are generally made of metal or steel.
The can packaging used in certain products certainly has its own benefits and advantages. For example, can packaging for food products will then serve to protect quality to add a luxurious impression to a product.
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Example of Beverage Product Packing
For those of you who are or want to start a beverage business, of course you cannot ignore packaged products, because they are very crucial in business. Attractive beverage product packaging will then make buyers or consumers not hesitate to share their experiences on their social media.
Of course this will also be an advantage for you, because you can say it as a free media promotion. Apart from a good taste, packing drinks will also make customers satisfied with your product and be able to make repeat orders. Some examples of commonly used beverage packaging include:
- Plastic cup beverage packaging is the most widely used type because it is very easy and cheap. Another advantage is that because of its transparent shape, it makes the drink more attractive. The size of the plastic packaging starts from 12 Oz to 22 Oz with prices starting from IDR 980 per pcs to IDR 1200 per PCS.
- Paper cup beverage packaging is a type of packaging that is generally used for hot drinks, such as coffee or tea. Prices for paper packaging for drinks start from Rp. 1050 per pcs.
Example of Food Product Packing
Apart from examples of packing drinks, the next example is in food packaging. The following is an example of food packaging.
1. Packaging Chips
Duck is a type of food that is much preferred because it has a savory taste and is suitable for the tongues of most Indonesians. Currently, chips are not only available in transparent plastic like those sold in traditional markets.
You can also start a chips business with modern packaging. There are several tips and packaging for chips that can make chip products more attractive. Apart from that, you can also choose the type of standing pouch, paper box and standing pouch with a few transparent parts.
2. Cake Packaging
To choose the type of cake packing, usually use packaging with lots of transparent parts. This is also intended so that the original shape of the cake is then seen clearly. There are several cake packaging options that you can try, such as using paper boxes, transparent mica jar boxes, also cardboard tote boxes with mica and tin jars.
3. Packaging Roti
For those of you who are running a bakery business, it is right to choose quality bread packaging. In addition, bread packaging can also function to increase the value of the finished product, not just a container. The shape of the bread packaging will also be the identity of the bread you have, so that it is easy for consumers to remember.
Basically, there are many choices of bread packaging that are attractive and safe from chemicals, so that it will not affect the color or taste of the bread. Apart from that, you can also use paper bags, plastic or CPP bread packaging, burger and snack boxes, window boxes, donut packaging, cookie jars, as well as standing pouch gift box packaging.
Basically, packing is the packaging of a product with the aim of attracting consumers to buy it. Therefore, packaging must be well designed so that it is easier for consumers to remember the product you are selling.
Thus the discussion about packing, I hope all the discussion above will make it easier for Grameds to choose the type of packing.