{"id":1295,"date":"2023-07-12T22:17:26","date_gmt":"2023-07-12T22:17:26","guid":{"rendered":"https:\/\/mudabicara.com\/en\/?p=1295"},"modified":"2023-07-12T22:17:26","modified_gmt":"2023-07-12T22:17:26","slug":"what-are-press-releases-definition-types-and-examples","status":"publish","type":"post","link":"https:\/\/mudabicara.com\/en\/what-are-press-releases-definition-types-and-examples\/","title":{"rendered":"What are Press Releases? Definition, Types and Examples"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In the world of\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Public Relations,<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0what is called a Press Release cannot be separated. <\/span><span style=\"vertical-align: inherit;\">Press Release is an activity to provide information, whether in the form of carrying out institutional or company activities, product launches, company launches, and so on. <\/span><span style=\"vertical-align: inherit;\">In simple terms, Press Releases can be said as a way to do\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">soft selling<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">With a Press Release, a company or institution will be better known by many people so that it can improve the image of the company or institution. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">However, currently there are still some companies or institutions that have not used a Press Release. <\/span><span style=\"vertical-align: inherit;\">Things like this are very unfortunate because it can make other people not know an institution or company.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/mudabicara.com\/en\/10-seo-strategies-to-increase-product-sales-on-websites\/\">Read Also : 10 SEO Strategies To Increase Product Sales on Websites<\/a><\/strong><\/span><\/pre>\n<div id=\"grame-1211365251\" class=\"grame-amp-1\">\n<div><span style=\"vertical-align: inherit;\">Therefore, it is highly recommended for companies or institutions to use a Press Release. <\/span><span style=\"vertical-align: inherit;\">However, some people don&#8217;t know what a press release is. <\/span><span style=\"vertical-align: inherit;\">Below will be discussed about the Press Release to examples. Muda Lovers<\/span><span style=\"vertical-align: inherit;\">, enjoy reading this article.<\/span><\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><\/div>\n<nav><\/nav>\n<\/div>\n<h2><span id=\"Pengertian_Press_Release\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Definition of Press Release<\/span><\/span><\/b><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Press releases in a company or institution are usually written by the\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Public Relations<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> department \u00a0or the public relations department. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Public relations is an abbreviation of public relations. <\/span><span style=\"vertical-align: inherit;\">Therefore, this public relations section connects companies or institutions with the public. <\/span><span style=\"vertical-align: inherit;\">Usually in the form of information in the form of writing from companies or institutions so that many people know.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">That information is called a Press Release. <\/span><span style=\"vertical-align: inherit;\">With a Press Release, the public will know what information is being conveyed. <\/span><span style=\"vertical-align: inherit;\">In fact, not only the public knows, but other companies and other institutions know this information.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So, Press Release is information in the form of writing that is given to the public, other companies, and other institutions with the aim of promoting the image of the company or institution. <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This Press Release can be published through offline\u00a0<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> or\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">online<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> newspapers\u00a0 <\/span><span style=\"vertical-align: inherit;\">, to social media.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">However, there are several companies or institutions that hand over the task of making a Press Release to a third party. <\/span><span style=\"vertical-align: inherit;\">This is done because third parties are considered more competent in making press releases.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">At a glance, a press release is shaped like a news story, but is inserted with a promotion or a\u00a0 company or institution <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">branding\u00a0<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><span style=\"vertical-align: inherit;\">Therefore, writing a Press Release really requires precision and the choice of language that is interesting to be read by many people.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Even for newly established companies, press releases are very suitable as a way to introduce a new company. <\/span><span style=\"vertical-align: inherit;\">If many readers have read the Press Release, it is very likely that the existence of the company will be seen and its products will be known by many people.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The use of Press Releases in several companies is used to promote new products. <\/span><span style=\"vertical-align: inherit;\">The more people who know about a company&#8217;s new product, the greater the chance that the new product will sell well in the market.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<a style=\"color: #ff0000;\" title=\"Permalink to: What is SEM? Definition, Advantages and How to Use It\" href=\"https:\/\/mudabicara.com\/en\/what-is-sem-definition-advantages-and-how-to-use-it\/\" rel=\"bookmark\">What is SEM? Definition, Advantages and How to Use It<\/a><\/strong><\/span><\/pre>\n<h2><span id=\"Kenapa_Press_Release_Dibutuhkan\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Why is a Press Release Needed?<\/span><\/span><\/b><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cWhy is a Press Release really needed by a company or institution? <\/span><span style=\"vertical-align: inherit;\">Maybe questions like that often arise in our minds. <\/span><span style=\"vertical-align: inherit;\">Actually there is no definite answer, but broadly speaking there are three answers. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">First, the Press Release is important because it can introduce a company&#8217;s product. <\/span><span style=\"vertical-align: inherit;\">Second, providing information related to an activity that will be carried out by a company or institution. <\/span><span style=\"vertical-align: inherit;\">Third, provide information related to companies or institutions.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If seen from the three answers above, making a Press Release requires very high thinking skills so that there are no mistakes in writing, using language that can attract readers, to divert skewed news related to companies or institutions.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<a style=\"color: #ff0000;\" title=\"Permalink to: What is an Affiliator? Definition, Benefits and Differences with Influencers\" href=\"https:\/\/mudabicara.com\/en\/what-is-an-affiliator-definition-benefits-and-differences-with-influencers\/\" rel=\"bookmark\">What is an Affiliator? Definition, Benefits and Differences with Influencers<\/a><\/strong><\/span><\/pre>\n<div id=\"grame-1512424002\" class=\"grame-amp-9\">\n<h2><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Press Release Structure<\/span><\/span><\/b><\/h2>\n<\/div>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To make it easier to make a Press Release, it is necessary to know the structures. <\/span><span style=\"vertical-align: inherit;\">Check out the Press Release structures below.<\/span><\/span><\/p>\n<h3><span id=\"1_Judul_head\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Title (head)<\/span><\/span><\/b><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The first thing to pay attention to when creating a press release is the title. <\/span><span style=\"vertical-align: inherit;\">The title must be made as attractive as possible so that many people read the information provided. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In addition, writing the title must represent the contents in the Press Release. <\/span><span style=\"vertical-align: inherit;\">Titles with active sentences will make it easier for readers to understand the message or intent of the information conveyed by the company or institution.<\/span><\/span><\/p>\n<h3><span id=\"2_Teras_lead\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Terrace (lead)<\/span><\/span><\/b><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">After the title, the structure that must be considered next is the terrace or\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">lead<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><span style=\"vertical-align: inherit;\">The terrace on the Press Release can be interpreted as the opening part of a news story.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"> <span style=\"vertical-align: inherit;\">Therefore, usually the terrace is at the very beginning and at the top of the news. <\/span><span style=\"vertical-align: inherit;\">In writing the core, it is better to use a subject that is added with 5W + 1H elements and written briefly, clearly and concisely.<\/span><\/span><\/p>\n<h3><span id=\"3_Isi_body\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Contents (body)<\/span><\/span><\/b><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The inverted pyramid method is excellent for creating the content of a Press Release. <\/span><span style=\"vertical-align: inherit;\">The inverted pyramid method places very important information at the top or beginning of the news. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">After that, gradually general information is written below it, then less significant information is written below it. <\/span><span style=\"vertical-align: inherit;\">Important information that is placed at the top or beginning aims to attract the hearts of readers.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Basically, when making a Press Release you don&#8217;t just pay attention to the structure, but you need to pay attention to several things, such as when the Press Release will be broadcast, the date the Press Release is made, provide the company or institution contact at the end of the Press Release, use the 5W+1H elements, and avoid special terms.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/mudabicara.com\/en\/definition-of-innovation-benefits-forms-and-examples\/\">Read Also : Definition of Innovation: Benefits, Forms and Examples<\/a><\/strong><\/span><\/pre>\n<h2><span id=\"Macam-Macam_Press_Release\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Kinds of Press Releases<\/span><\/span><\/b><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Press Release is one way that companies or institutions use to introduce themselves so that they are better known by the wider community. <\/span><span style=\"vertical-align: inherit;\">Press Release itself is divided into three types, namely\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Basic Publicity Release, Product Release,\u00a0<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> and\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Financial Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\n<h3><span id=\"1_Basic_Publicity_Release\" class=\"ez-toc-section\"><\/span><b>1. Basic Publicity Release<\/b><\/h3>\n<p><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Basic Publicity Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0is a Press Release that only provides information that exists within a company or institution. <\/span><span style=\"vertical-align: inherit;\">In addition, the information provided has news value that can be accepted by the mass media, whether it is the value for the local media or the value for the national media.<\/span><\/span><\/p>\n<div id=\"grame-2037283638\" class=\"grame-adsss\">\n<div><b>2. Product Release<\/b><\/div>\n<\/div>\n<p><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Product Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0is a Press Release that only focuses on\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">soft selling\u00a0<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> or promotion of a new product, new company, and the like. <\/span><span style=\"vertical-align: inherit;\">However, usually a\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Product Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0is usually used to promote a new product from a company. <\/span><span style=\"vertical-align: inherit;\">In general, this type of Press Release is published in media related to the economy and business.<\/span><\/span><\/p>\n<h3><span id=\"3_Financial_Release\" class=\"ez-toc-section\"><\/span><b>3. Financial Release<\/b><\/h3>\n<p><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Financial Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0is a Press Release made with the aim of providing information about the company&#8217;s financial condition to the general public. <\/span><span style=\"vertical-align: inherit;\">However, Press Release\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Financial Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0is rarely done by companies. <\/span><span style=\"vertical-align: inherit;\">If there is a company that makes a\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Financial Release<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , then it is likely that the wider community will believe in the company.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<a style=\"color: #ff0000;\" title=\"Permalink to: Negotiation Objectives: Definition, Terms and Stages\" href=\"https:\/\/mudabicara.com\/en\/negotiation-objectives-definition-terms-and-stages\/\" rel=\"bookmark\">Negotiation Objectives: Definition, Terms and Stages<\/a><\/strong><\/span><\/pre>\n<div id=\"grame-806031937\" class=\"grame-vdo\"><\/div>\n<h2><span id=\"Contoh-Contoh_Press_Release\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Press Release Examples<\/span><\/span><\/b><\/h2>\n<h3><span id=\"1_Press_Release_Produk_Baru\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. New Product Press Release<\/span><\/span><\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25191 size-medium\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155511\/Press-Release-Produk-baru-219x300.jpg\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155511\/Press-Release-Produk-baru-219x300.jpg 219w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155511\/Press-Release-Produk-baru.jpg 593w\" alt=\"Example of a press release\" width=\"219\" height=\"300\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:\u00a0<\/span><\/span><\/b><\/p>\n<p><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Golden King Launches New Variant Chocolate<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><span style=\"vertical-align: inherit;\">From the title alone, the reader can already imagine what information will be conveyed by PT Golden King Chocolate. <\/span><span style=\"vertical-align: inherit;\">The easy-to-understand title makes the reader interested in knowing what product PT Golden King Chocolate will launch in Sabuga, Bandung.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p>The opening sentence in the Press Release above immediately explains the important information that you want to convey, \u201cPT Golden King Chocolate launched a new variant of chocolate product on Monday (18\/3).<\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\">The contents of the Press Release written by PT Golden King Chocolate have implemented an inverted pyramid where important information has been placed at the very top or the first paragraph. <\/span><span style=\"vertical-align: inherit;\">After other general information is placed at the bottom. <\/span><span style=\"vertical-align: inherit;\">What&#8217;s more, this Press Release provides a contact that can be contacted so in case there are consumers who want to buy the new product.<\/span><\/p>\n<h3><span id=\"2_Press_Release_Hotel\" class=\"ez-toc-section\"><\/span><b>2. Press Release Hotel<\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25196 size-medium\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155654\/press-release-hotel-2-212x300.jpg\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155654\/press-release-hotel-2-212x300.jpg 212w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155654\/press-release-hotel-2-724x1024.jpg 724w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155654\/press-release-hotel-2.jpg 728w\" alt=\"Example of a press release\" width=\"212\" height=\"300\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The title of the Press Release above explains about the Grand Istana Rama Hotel which has passed the Ministry of Tourism and Creative Economy certification. <\/span><span style=\"vertical-align: inherit;\">However, this title is still incomplete because it does not explain the purpose of certification.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Even though the title is incomplete, on the terrace, the Grand Istana Rama Hotel immediately provides very important information. <\/span><span style=\"vertical-align: inherit;\">The information is that the Grand Istana Rama Hotel strictly complies with the Covid-19 health protocol. <\/span><span style=\"vertical-align: inherit;\">With this press release, tourists don&#8217;t need to worry if they want to stay at the Grand Istana Rama Hotel.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The contents of the example Press Release above explain that the Grand Istana Rama Hotel strongly supports the prevention of Covid-19 so that it follows the health protocol implemented by the government. <\/span><span style=\"vertical-align: inherit;\">From the example of the Press Release above, the Grand Istana Rama Hotel confirms that tourists can stay at the hotel safely and comfortably.<\/span><\/span><\/p>\n<h3><span id=\"3_Press_Release_Kegiatan\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Press Release Activities<\/span><\/span><\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25197 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155727\/press-release-kegiatan-236x300.png\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155727\/press-release-kegiatan-236x300.png 236w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155727\/press-release-kegiatan.png 656w\" alt=\"Example of a press release\" width=\"236\" height=\"300\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:\u00a0<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">From the title alone, the reader can already imagine the contents of the example Press Release activity in the form of a competition organized by KFC and attended by 10 universities. <\/span><span style=\"vertical-align: inherit;\">The competition in question is to create a solution to the waste problem.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The opening sentence in the Press Release example above does not immediately provide important information, but explains the background of the event. <\/span><span style=\"vertical-align: inherit;\">General information that is placed at the beginning of the Press Release can make the reader less interested in reading the sample Press Release.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The contents of the example Press Release above put important information at the bottom so readers must read it through first. <\/span><span style=\"vertical-align: inherit;\">The essence of the Press Release example above is to announce the winner of the competition organized by KFC.<\/span><\/span><\/p>\n<h3><span id=\"4_Press_Release_Berita\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. Press Release News<\/span><\/span><\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25198 size-medium\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155942\/Press-release-5-211x300.png\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155942\/Press-release-5-211x300.png 211w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07155942\/Press-release-5.png 537w\" alt=\"Example of a press release\" width=\"211\" height=\"300\" \/><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:\u00a0<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The example of the Press Release news above uses active sentences so that the reader is easy to understand and is interested in reading the example of the Press Release to the end. <\/span><span style=\"vertical-align: inherit;\">From the title of the example Press Release, the reader will know that the information you want to provide is in the form of PTPP experiencing an increase in net profit of 38%.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The opening sentence in the Press Release example above immediately explains the point according to the title. <\/span><span style=\"vertical-align: inherit;\">After that, the following sentences provide information about the causes of the increase in PTPP profits.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:\u00a0<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Even though at the beginning of the sentence you already know that PTPP has experienced an increase in profits, overall the contents of the example Press Release above are too many to make the reader confused.<\/span><\/span><\/p>\n<div id=\"grame-2086748080\" class=\"grame-adss2\">\n<div><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.gramedia.com\/products\/conf-karni-ilyas-lahir-untuk-berita?utm_source=literasi&amp;utm_medium=literasibuku&amp;utm_campaign=seo&amp;utm_content=LiterasiRekomendasi\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ebooks.gramedia.com\/ebook-covers\/15191\/general_small_covers\/ID_KPB2014MTH07KIUB_S.jpg\" \/><\/a><\/p>\n<h3><a href=\"https:\/\/www.gramedia.com\/products\/conf-karni-ilyas-lahir-untuk-berita?utm_source=literasi&amp;utm_medium=literasibuku&amp;utm_campaign=seo&amp;utm_content=LiterasiRekomendasi\"><b><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19449 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/03\/08105727\/button.png\" alt=\"Buy Books at Gramedia\" width=\"140\" height=\"51\" \/><\/b><\/a><\/h3>\n<h3><span id=\"5_Press_Release_Event\" class=\"ez-toc-section\"><\/span><b>5. Press Release Event<\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25200 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160213\/Press-release-event-74-1-158x300.jpeg\" sizes=\"auto, (max-width: 158px) 100vw, 158px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160213\/Press-release-event-74-1-158x300.jpeg 158w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160213\/Press-release-event-74-1.jpeg 539w\" alt=\"Example of a press release\" width=\"158\" height=\"300\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Readers already get an idea when reading the title in the example Press Release above. <\/span><span style=\"vertical-align: inherit;\">The Press Release above provides a press release in the form of an Erros Chrisye Yockie tribute concert.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">From the opening sentence in the Press Release example regarding the event, important information was immediately given in the form of the place and date of the Erros Chrisye Yockie tribute concert. <\/span><span style=\"vertical-align: inherit;\">In addition, a sample Press Release event was published on January 30, 2019 indicating that the Erros Chrisye Yockie tribute concert will be held in two days.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The contents of this Press Release are very complete and immediately explain important information from each paragraph. <\/span><span style=\"vertical-align: inherit;\">Not only is the time and place explained in the example Press Release, but the singers who participated in the concert were also notified.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.gramedia.com\/products\/pengelolaan-event?utm_source=literasi&amp;utm_medium=literasibuku&amp;utm_campaign=seo&amp;utm_content=LiterasiRekomendasi\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ebooks.gramedia.com\/ebook-covers\/47256\/thumb_image_normal\/ID_PEEV2019MTH04.jpg\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.gramedia.com\/products\/pengelolaan-event?utm_source=literasi&amp;utm_medium=literasibuku&amp;utm_campaign=seo&amp;utm_content=LiterasiRekomendasi\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19449 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/03\/08105727\/button.png\" alt=\"Buy Books at Gramedia\" width=\"140\" height=\"51\" \/><\/a><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Organizing an event requires very good management, from event financing to event decoration. <\/span><span style=\"vertical-align: inherit;\">Someone who is successful in managing events requires quite a long experience. <\/span><span style=\"vertical-align: inherit;\">Even though it requires quite a long experience, you can learn it through an\u00a0 <\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Event Management<\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> book . <\/span><span style=\"vertical-align: inherit;\">From this book you will learn a lot about how to manage events. <\/span><span style=\"vertical-align: inherit;\">So, what are you waiting for, buy this book immediately, by clicking the &#8220;buy book&#8221; button.<\/span><\/span><\/p>\n<h3><span id=\"6_Press_Release_Seminar\" class=\"ez-toc-section\"><\/span><b>6. Press Release Seminar<\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25201 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160244\/press-release-seminar-300x188.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160244\/press-release-seminar-300x188.jpg 300w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160244\/press-release-seminar-1024x641.jpg 1024w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160244\/press-release-seminar-768x481.jpg 768w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160244\/press-release-seminar-810x507.jpg 810w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160244\/press-release-seminar.jpg 1086w\" alt=\"Example of a press release\" width=\"300\" height=\"188\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The title of the example Press Release seminar above has the title &#8220;Indonesia 2040: Trapped or Apart?&#8221; <\/span><span style=\"vertical-align: inherit;\">From the title alone, people who see and read immediately understand what discussion will be discussed at the seminar later.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Even though in the example of the Press Release above there is no opening sentence, the reader immediately knows that the resource person will be attending the seminar<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The contents of the Seminar Press Release sample are in the form of an image and a title, both of which are able to explain the essence of the Press Release example.<\/span><\/span><\/p>\n<div id=\"grame-750902538\" class=\"grame-amp-7\">\n<div><\/div>\n<\/div>\n<h3><span id=\"7_Press_Release_Perusahaan\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">7. Company Press Releases<\/span><\/span><\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25202 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-212x300.jpg\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-212x300.jpg 212w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-724x1024.jpg 724w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-768x1087.jpg 768w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-1086x1536.jpg 1086w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-1447x2048.jpg 1447w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-810x1146.jpg 810w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-1140x1613.jpg 1140w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160319\/press-release-perusahaan-scaled.jpg 1809w\" alt=\"Example of a press release\" width=\"212\" height=\"300\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The use of the title in the example of the company&#8217;s Press Release above already uses active sentences. <\/span><span style=\"vertical-align: inherit;\">Therefore, readers will know what information is contained in the Press Release and are interested in reading the examples of the Press Release to completion.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The example of the Press Release above uses an opening sentence that is easy to understand and immediately explains the important information you want to convey. <\/span><span style=\"vertical-align: inherit;\">The important information contained that PT Syariah National Pension Savings Bank (BTPN Syariah) was preparing to release its shares to the public.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The example of the Press Release above contains the release of BTPN Syariah shares to the public followed by the amount of shares to be released as much as 10%. <\/span><span style=\"vertical-align: inherit;\">At the end of the paragraph it is explained that BTPN Syariah has always experienced impressive improvements.<\/span><\/span><\/p>\n<div id=\"grame-1485911819\" class=\"grame-amp-8\">\n<div><\/div>\n<\/div>\n<h3><span id=\"8_Press_Release_Pemberitahuan\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">8. Press Release Notice<\/span><\/span><\/b><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25205 aligncenter\" src=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160809\/press-release-pemberitahuan-218x300.jpg\" sizes=\"auto, (max-width: 218px) 100vw, 218px\" srcset=\"https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160809\/press-release-pemberitahuan-218x300.jpg 218w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160809\/press-release-pemberitahuan-744x1024.jpg 744w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160809\/press-release-pemberitahuan-768x1057.jpg 768w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160809\/press-release-pemberitahuan-810x1115.jpg 810w, https:\/\/cdnwpedutorenews.gramedia.net\/wp-content\/uploads\/2021\/10\/07160809\/press-release-pemberitahuan.jpg 872w\" alt=\"Example of a press release\" width=\"218\" height=\"300\" \/><\/b><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Title:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The example of the Press Release notification above, if seen from the title, it will look like it only explains the press release carried out by the Meteorology, Climatology and Geophysics Agency (BMKG). <\/span><span style=\"vertical-align: inherit;\">For some readers will feel confused about the purpose of the title.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Terrace:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The opening sentence in the Press Release example above indicates that the BMKG is giving a statement regarding the earthquake that will occur in Banten at 22.30-22.59. <\/span><span style=\"vertical-align: inherit;\">Only in the following sentences did the BMKG explain that the information about an impending earthquake in Banten was a lie.<\/span><\/span><\/p>\n<p><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contents:<\/span><\/span><\/b><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The example Press Release notification above contains a statement made by the BMKG regarding information that an earthquake will occur in Banten. <\/span><span style=\"vertical-align: inherit;\">The contents of this example Press Release use an inverted pyramid element so that it is easy to understand and understand.<\/span><\/span><\/p>\n<h2><span id=\"Kesimpulan\" class=\"ez-toc-section\"><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Conclusion<\/span><\/span><\/b><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">For many companies, it is no stranger to using a press release when they want to introduce a company or product from a company. <\/span><span style=\"vertical-align: inherit;\">Every Press Release that is made must be in accordance with the purpose or purpose to be conveyed to the public. <\/span><span style=\"vertical-align: inherit;\">In essence, companies or institutions still really need a Press Release.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of\u00a0 Public Relations, \u00a0what is called a Press Release <a class=\"read-more\" href=\"https:\/\/mudabicara.com\/en\/what-are-press-releases-definition-types-and-examples\/\" title=\"What are Press Releases? Definition, Types and Examples\" itemprop=\"url\"><\/a><\/p>\n","protected":false},"author":2,"featured_media":1296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[394,395,393],"class_list":{"0":"post-1295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economic","8":"tag-media","9":"tag-newspaper","10":"tag-press-releases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Press Releases? 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