{"id":1309,"date":"2023-07-12T23:49:23","date_gmt":"2023-07-12T23:49:23","guid":{"rendered":"https:\/\/mudabicara.com\/en\/?p=1309"},"modified":"2023-07-12T23:49:23","modified_gmt":"2023-07-12T23:49:23","slug":"what-is-a-differentiation-strategy-definition-aspects-and-types","status":"publish","type":"post","link":"https:\/\/mudabicara.com\/en\/what-is-a-differentiation-strategy-definition-aspects-and-types\/","title":{"rendered":"What Is a Differentiation Strategy? Definition, Aspects, and Types!"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A differentiation strategy is an effort or action taken by producers to create meaningful differences in the products and services they offer so as to generate value for consumers while at the same time creating a distinctive and meaningful perception.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Through differentiation, producers can provide more unique differences or characteristics compared to competitors, so that with these differences consumers perceive that the goods and services offered have a higher value.<\/span><\/span><\/p>\n<div id=\"grame-1890065731\" class=\"grame-amp-1\">\n<h2>Definition of Differentiation<\/h2>\n<\/div>\n<div id=\"attachment_60434\" class=\"wp-caption aligncenter\">\n<p id=\"caption-attachment-60434\" class=\"wp-caption-text\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differentiation is a strategy that can maintain consumer loyalty where by using a differentiation strategy, consumers get a higher value when compared to other products. <\/span><\/span><\/p>\n<p class=\"wp-caption-text\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Kotler (2009), one of the competitive advantages of a manufacturer is by providing a difference ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">difference<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ) offered by producers that will provide more value to consumers than what has been offered by competitors.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<a style=\"color: #ff0000;\" title=\"Permalink to: What Is a Sales Strategy? Definition, Factors, and Benefits\" href=\"https:\/\/mudabicara.com\/en\/what-is-a-sales-strategy-definition-factors-and-benefits\/\" rel=\"bookmark\">What Is a Sales Strategy? Definition, Factors, and Benefits<\/a><\/strong><\/span><\/pre>\n<\/div>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The following are definitions and definitions of differentiation from several book sources:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Kartajaya (2010), differentiation is all efforts made by producers to create differences among competitors with the aim of providing the best value for consumers.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Kotler (2009), differentiation is a way to design meaningful differences with the aim of differentiating a manufacturer&#8217;s offering from its competitors&#8217; offerings.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Hermana (2006), differentiation is the act of a producer to establish a set of meaningful differences in his product with the aim of differentiating the producer&#8217;s offer from that of his competitors, so that it can be seen (perceived) by the target consumer as having significant excess value.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Ferdinand (2009), differentiation is a strategy that can generate consumer value, generate perceptions that are unique and good and appear as different forms that are difficult to imitate.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Sugiyanto (2007), differentiation, namely that a product or service is not only different from existing products or services, but is also a point of excellence compared to the others.<\/span><\/span><\/li>\n<\/ul>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<\/strong><\/span><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" title=\"Permalink to: What is Digital Marketing? Definition, Types, Benefits, and Strengths\" href=\"https:\/\/mudabicara.com\/en\/what-is-digital-marketing-definition-types-benefits-and-strengths\/\" rel=\"bookmark\">What is Digital Marketing? Definition, Types, Benefits, and Strengths<\/a><\/strong><\/span><\/pre>\n<h2><span id=\"Aspek-Aspek_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aspects of Differentiation<\/span><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Kartajaya (2000), differentiation can be built based on several aspects or dimensions, namely:<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The differentiation dimension refers to the &#8220;what&#8221; value that producers offer to consumers. <\/span><span style=\"vertical-align: inherit;\">This is the\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">tangible<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> part \u00a0of differentiation.\u00a0<\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Content differentiation<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0as the main offering of products and producers to consumers.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Is a dimension that refers to the &#8220;how&#8221; ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">how to offer<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ) producers offer value to consumers. <\/span><span style=\"vertical-align: inherit;\">Where producers differentiate themselves from existing competitors based on how to offer value to consumers.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Infrastructure ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">infrastructure<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ). <\/span><span style=\"vertical-align: inherit;\">Factors that enable ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">enable<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ) the realization of content differentiation, the context, where this dimension shows the difference from competitors based on technological capabilities ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">technology<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ), HR capabilities ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">people<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ) and facilities ( <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">facilities<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> ) that support the creation of content differentiation and context .<\/span><\/span><\/p>\n<h2><span id=\"Syarat-Syarat_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differentiation Terms<\/span><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differentiation is an effort to create characteristics or differences in terms of content, context, and infrastructure. The\u00a0 <\/span><span style=\"vertical-align: inherit;\">Differentiation is also formed not only to be different, but must have a strong difference in the long term. <\/span><span style=\"vertical-align: inherit;\">According to Kartajaya (2004), there are criteria or conditions that can be used as a reference in building differentiation, namely:<\/span><\/span><\/p>\n<h3><span id=\"1_Menciptakan_Excellent_Value\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Creating Excellent Value<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A differentiation must be able to create\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">excellent value<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0for consumers so that these differences have meaning in the eyes of consumers.\u00a0<\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The excellent value\u00a0<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> in question is that the value offered will be truly unique and\/or useful so that it is not just seen as a\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">gimmick.<\/span><\/span><\/em><\/p>\n<h3><span id=\"2_Keunggulan_Bersaing\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Competitive Advantage<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Producer differentiation must have advantages compared to competitors. <\/span><span style=\"vertical-align: inherit;\">A differentiation will be strong if it reflects differences with competitors and these differences reflect the superiority of the manufacturer&#8217;s offerings.<\/span><\/span><\/p>\n<h3><span id=\"3_Memiliki_Keunikan\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Has Uniqueness<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In order for differentiation to be strong and\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">sustainable<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , it must have\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">uniqueness<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0so that it cannot be easily imitated by competitors. <\/span><span style=\"vertical-align: inherit;\">In order not to be easily imitated, differentiation must be composed of a set of interrelated activity systems where these activities mutually support one another constructively.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/mudabicara.com\/en\/10-seo-strategies-to-increase-product-sales-on-websites\/\">Read Also : 10 SEO Strategies To Increase Product Sales on Websites<\/a><\/strong><\/span><\/pre>\n<div id=\"grame-616684077\" class=\"grame-amp-9\">\n<h2>Types of Differentiation<\/h2>\n<\/div>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Kotler (2009), there are several types or forms of differentiation strategy, namely as follows:<\/span><\/span><\/p>\n<div id=\"grame-923116721\" class=\"grame-adsss2\">\n<h3>1. Product Differentiation<\/h3>\n<\/div>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Product differentiation strategy is a way of differentiation that aims to provide high creativity in making unique products more attractive and comfortable. <\/span><span style=\"vertical-align: inherit;\">and safe so that it will be more in demand by consumers compared to competing products. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A manufacturer can differentiate a product physically such as consistency, reliability, durability, or repairability.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In product differentiation, the product has the meaning or value that the producer makes a new product that is perceived by all consumers as a unique and different product. <\/span><span style=\"vertical-align: inherit;\">Products that have unique and different differentiations can be used as a characteristic of a manufacturer.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In this case, an advantage in the form of a superior position in an industry or market so that producers can improve producer performance because competitive advantage can be achieved from various competencies that are owned and enhanced through strategic assets that are typical of producers.<\/span><\/span><\/p>\n<h3><span id=\"2_Diferensiasi_Kualitas_Pelayanan\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Differentiation of Service Quality<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differentiation of service quality is to realize high creativity in combining various elements of the marketing mix with hospitality and broad employee insight, so that the quality of service perceived by consumers will exceed expectations.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"> <span style=\"vertical-align: inherit;\">Quality is a consistent and efficient way to give consumers what they need and want. <\/span><span style=\"vertical-align: inherit;\">In addition to physical differences, manufacturers may vary the services that accompany the product, for example; <\/span><span style=\"vertical-align: inherit;\">consulting, delivery, installation, repair, training, servicing, and so forth.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">Service quality must start from understanding consumer needs and ending with consumer perceptions, consumer perceptions of service quality are an overall assessment or superiority of a service. <\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">Service quality is an important indicator that is even said to be the basis for evaluating customer satisfaction as the basis for creating value for consumers. <\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">Producers anticipate and manage consumer expectations and show and carry out responsibilities to fulfill what consumers want.<\/span><\/p>\n<h3><span id=\"3_Diferensiasi_Citra\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Image Differentiation<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Image differentiation is a special or distinguishing characteristic of the appearance of a person or object. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The <\/span><span style=\"vertical-align: inherit;\">Image differentiation is the mix of image elements that create a brand. <\/span><span style=\"vertical-align: inherit;\">Many manufacturers are successful in selling their products because their products have a clear image that defines their position at a potentially attractive point in the wide choice of consumers.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">Image is an important meaning in business, an important image for a consumer is an image that is felt to have a difference from a competitor&#8217;s image. <\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">In this case, the image in question is in the form of an image of the product and producers and consumers feel that there is a difference from the product used. <\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">The formation of a unique image through advertising and sponsorship activities is proven to be more effective in achieving brand equity creation.<\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If the producer already has a good brand for consumers and has high brand equity, then consumer loyalty can be built by itself or in other words the producer already has a competitive advantage in the minds of consumers.<\/span><\/span><\/p>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<a style=\"color: #ff0000;\" title=\"Permalink to: What is an Affiliator? Definition, Benefits and Differences with Influencers\" href=\"https:\/\/mudabicara.com\/en\/what-is-an-affiliator-definition-benefits-and-differences-with-influencers\/\" rel=\"bookmark\">What is an Affiliator? Definition, Benefits and Differences with Influencers<\/a><\/strong><\/span><\/pre>\n<h2><span id=\"Tahapan_Membangun_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Stages of Building Differentiation<\/span><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">According to Kartajaya (2004), to create a strong and sustainable differentiation, it is necessary to carry out the stages in building differentiation, namely:<\/span><\/span><\/p>\n<h3><span id=\"1_Segmentasi_Targetting_Dan_Positioning\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Segmentation, Targeting And Positioning<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The first step to build differentiation is to carry out targeting segmentation which is then followed by the formulation of product, brand and producer positioning. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Segmentation is a process of mapping markets and consumers creatively, after the consumers are divided into various groups, they will be used as the target market.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">By knowing the target market you want to go to, it can be seen more clearly everything that is in the minds of consumers. <\/span><span style=\"vertical-align: inherit;\">So that producers can determine positioning in the minds of consumers that will differentiate from competitors.<\/span><\/span><\/p>\n<h3><span id=\"2_Analisa_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Differentiation Analysis<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">From this positioning, the process of properly organizing the possible sources of differentiation, both those that already exist and those that have the potential to become the basis for differentiation in the future. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This process is carried out by looking at the extent to which producer resources have advantages and disadvantages from sources of differentiation through content, context and infrastructure to make differentiation superior to competitors.<\/span><\/span><\/p>\n<h3><span id=\"3_Uji_Sustainable_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Test Sustainable Differentiation<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Test differentiation whether it\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">is sustainable<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0or not by analyzing the basic possibilities of differentiation that can be produced by producers in terms of content, context and infrastructure. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Several things must be considered in assessing the extent of\u00a0 <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">sustainable<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0differentiation, namely not easily imitated and unique. <\/span><span style=\"vertical-align: inherit;\">If the manufacturer&#8217;s products and brands are unique, they will survive because they are not easy to compare with competitors.<\/span><\/span><\/p>\n<h3><span id=\"d_Komunikasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. <\/span><span style=\"vertical-align: inherit;\">Communication<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The fourth stage is communicating the differentiation offered to build a better perception, every aspect of the producer&#8217;s communication program must show the differentiation offered. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A good product is meaningless if it is not well received by the market. <\/span><span style=\"vertical-align: inherit;\">Therefore, manufacturers must communicate well the differentiation that is owned by producers to the market. <\/span><span style=\"vertical-align: inherit;\">To communicate differentiation, there are several criteria that must be adhered to by manufacturers, namely:<\/span><\/span><\/p>\n<ul>\n<li><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Simple<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , communicate the differentiation you offer in simple language and short words.<\/span><\/span><\/li>\n<li><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Meaningful<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , simple differentiated language and short words don&#8217;t mean to lose meaning. <\/span><span style=\"vertical-align: inherit;\">Choose simple language and short but meaningful words.<\/span><\/span><\/li>\n<li><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Focus<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , the language of meaningful differentiation does not mean to be too much meaning, so that the market is confused. <\/span><span style=\"vertical-align: inherit;\">The communication that is carried out must focus on one point where the manufacturer will be different and leave competitors behind.<\/span><\/span><\/li>\n<\/ul>\n<pre><span style=\"color: #ff0000;\"><strong>Read Also :\u00a0<a style=\"color: #ff0000;\" title=\"Permalink to: Definition of Innovation: Benefits, Forms and Examples\" href=\"https:\/\/mudabicara.com\/en\/definition-of-innovation-benefits-forms-and-examples\/\" rel=\"bookmark\">Definition of Innovation: Benefits, Forms and Examples<\/a><\/strong><\/span><\/pre>\n<h2><span id=\"Kelebihan_dan_Kelemahan_Strategi_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Strengths and Weaknesses of Differentiation Strategy<\/span><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Each existing strategy usually has its own strengths and weaknesses as well as the differentiation strategy. <\/span><span style=\"vertical-align: inherit;\">The advantages and disadvantages of the differentiation strategy are as follows:<\/span><\/span><\/p>\n<h3><span id=\"1_Kelebihan_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Advantages of Differentiation<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The advantages or advantages of the differentiation strategy are:<\/span><\/span><\/p>\n<div id=\"grame-721568738\" class=\"grame-amp-8\">\n<div><span style=\"vertical-align: inherit;\">Differentiation will extend the product life cycle. A product will definitely experience a decline cycle. <\/span><span style=\"vertical-align: inherit;\">Before there is a decline in the marketing of our products or services, differentiation needs to be made so that sales in our marketing increase again.<\/span><\/div>\n<\/div>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differentiation will make our product or service more memorable to consumers. <\/span><span style=\"vertical-align: inherit;\">The differences that exist in our products and services will make it easier for consumers to remember the products or services that we market because of the point of interest that we have, namely the uniqueness that other products or services do not have.<\/span><\/span><\/p>\n<h3><span id=\"2_Kelemahan_Diferensiasi\" class=\"ez-toc-section\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Weaknesses of Differentiation<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Weaknesses or deficiencies in the differentiation strategy, namely:<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If the buyer does not see significant uniqueness in the product, the differentiation strategy can easily be matched by the low price strategy. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differentiation fails to produce a qualitative improvement effect for the purchaser of the good, for example an increase in status. <\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Management is unable to detect the real needs of consumers. <\/span><span style=\"vertical-align: inherit;\">In this case, management usually only emphasizes the main attributes of tangible products.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">The differentiation strategy will not produce optimal profits if imitation of the product can be done easily and quickly. <\/span><span style=\"vertical-align: inherit;\">Thus, differentiation almost always demands sustainable uniqueness that is relatively long-term.<\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The differentiation strategy also contains risks that are inherent in the possibility of a small market share being controlled. <\/span><span style=\"vertical-align: inherit;\">The characteristics of the goods and the high price make the target market limited.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">The differentiation strategy is also not easy to apply if the difference between the premium price offered and the price of competitors&#8217; goods using the lowest cost advantage strategy is too great. <\/span><\/p>\n<p><span style=\"vertical-align: inherit;\">It is not impossible for buyers to be willing to lose satisfaction because they decide not to buy differentiated goods as a result of possible savings that can be made by buying other goods that are much cheaper. <\/span><span style=\"vertical-align: inherit;\">This error is more likely to occur because manufacturers over-differentiate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A differentiation strategy is an effort or action taken by producers to <a class=\"read-more\" href=\"https:\/\/mudabicara.com\/en\/what-is-a-differentiation-strategy-definition-aspects-and-types\/\" title=\"What Is a Differentiation Strategy? 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