The rapid development of digital technology has made some people start to switch from conventional professions to digital professions.
One of the job prospects currently in demand by the millennial generation is a profession in the digital marketing field.
This is because there are many companies and businesses that are growing and need a digital marketer who is reliable and qualified in their field.
However, getting a suitable candidate for a position in the Digital Marketing field is not easy if the candidate has the appropriate skills for the intended field.
One way that can be done is to take a Digital Marketing certification.
Digital marketing certification is a form of credential for someone who is going to pursue a career in digital marketing.
Whatever the background, both beginners and professionals can take digital marketing certification as a powerful weapon to win recruiters’ hearts during job interviews.
That way, the interviewer thinks that you have added value in the form of a digital marketing certification that you have obtained through courses or taken certification from a trusted institution.
By having a digital marketing certification , HRD considers that someone has tested their competence and shows how serious the candidate is in choosing career prospects in the digital marketing field.
If you are confused about choosing the right digital marketing certification. In the following article, Mudabicara will provide eight sites or pages that you can use to obtain digital marketing certification.
Some are free some are paid. What are they? Here is the full review.
1. HubSpot Academy
The first recommendation comes from HubSpot Academy . HubSpot Academy is a digital marketing certification that you can try, especially those who want to have a career as an SEO Specialist.
Do not miss if HubSpot also provides courses and certifications around SEO.
In the course provided there are 15 video materials that can be accessed free of charge by course participants.
The material taught starts from the basics of SEO to developing strategies for running campaigns.
Then there is material about link building to selecting interesting content topics.
After studying the material, participants can take a quiz to test their knowledge of SEO.
His reputation in the eyes of digital marketers, digital marketing seniors and business people can be said to be very good regarding courses from HubSpot Academy.
Therefore, Rakamin recommends taking a certification at HubSpot Academy.
Don’t worry if you want to take a course at HubSpot Academy, you don’t need to pay a penny or it’s free.
It is enough to register, read the theory that has been provided and answer all the questions through a quiz.
2. Hootsuite Academy
Hootsuite is one of the most popular social media management applications in the world and also opens courses related to digital marketing.
For those of you who want to specialize in social media marketing, you could say this course is perfect for you.
A digital marketing certificate from Hootsuite Academy can really be used to increase the added value of prospective candidates when they want to apply to become a social media specialist .
Hootsuite Academy provides 9 modules related to Social Media Marketing.
Where each module must be completed within 60 minutes. The course fees from Hootsuite Academy also vary.
Our advice is that you can take courses from Hootsuite Academy, namely the Social Marketing Certification Course and the Advanced Social Advertising Certification Course.
3. Facebook Blueprint
Who doesn’t know Facebook social media? Social media with a very large number of users in Indonesia.
For online business owners, Facebook is a certification that is suitable for you in carrying out advertising and marketing campaigns.
It can reach the right target audience with the algorithm owned by Facebook.
There, you get a certificate from 8 modules, each of which you need to pass with a minimum score of 700.
This certification from Facebook Blueprint will be valid for up to 1 year after taking the course.
There are two recommendations, namely 300-101 Facebook Certified Creative Strategy Professional , 400-101 Facebook Certified Media Planning Professional , 510-101, Facebook Certified Advanced Marketing Developer .
4. SEMRush Academy
SEMRush is one of the digital marketer’s top tools that is useful for analyzing the strategies that have been carried out.
Especially if you want to have a career as an SEO Specialist, this certification is really needed.
Certification from SEMRush can be taken by anyone who wants to study SEO or other branches of digital marketing.
Starting from SEO, Social Media Marketing to PPC.
At SEMRUSH Academy, you can delve deeper into materials and topics and test yourself on what you’ve learned.
Apart from that, SEMRUSH also provides resources for anyone who wants to know what SEO is and learn more about SEO through a blog that they have built properly.
5. Google Digital Garage
Google Digital Garage is a certification that will study digital marketing fundamentals .
This program is provided by Google in collaboration with Digital Garage .
This program is very suitable for beginners, considering that the theory and learning in it starts from something basic but important.
The entire course consists of 26 topics and is accredited by the Interactive Advertising Bureau Europe and The Open University .
The modules also vary, ranging from search engine marketing , video marketing , email marketing , to analytics and data insights .
Each module takes approximately 40 minutes to complete.
Don’t worry, because at the beginning of each session there will be a video guide on the theory of the module you are taking.
At the end of each session there will be several questions which if you answer correctly then you will get a certificate for that module.
6. YouTube Creator Academy
YouTube as one of the most popular social media also opens up opportunities for those of you who want a career to become a digital marketer.
If you are a businessman who uses YouTube services in carrying out business activities, it’s a good idea to take a free course from the YouTube Creator Academy .
This certification will help you how to create a YouTube channel, how to develop and optimize it.
This certificate is especially important for content creators who are active on YouTube as an advertising space.
According to information from YouTube via the help page that the YouTube Creator course is only available to creators and partners who have a YouTube partner manager or access to content ID.
The certification is also free, friend Rakamin. Two recommendation modules from the YouTube Creator Academy certification, namely Content Strategy – Make great content and Channel Optimization – tools to grow your channel.
7. BNSP Digital Marketing Certification
The BNSP Digital Marketing Certification is one of the certifications that has proven its credibility, friends.
The National Professional Certification Agency (BNSP) is an independent body responsible to the President who has authority as a personnel certification authority and is tasked with carrying out professional competency certification for workers in accordance with Article 18 paragraph 5 of Law Number 13 of 2003 concerning Manpower.
Digital marketing certification from BNSP already has around 223 digital marketing certificate holders from BNSP.
You can get a certificate from BNSP for only IDR 1,000,000. The modules available there are quite complete, starting from content creation to influencers.
Little information that once every 3 years, you are required to re-create the certificate.
8. Google Analytics Academy
Finally, there is a recommendation for a digital marketing certification from the Google Analytics Academy .
As we know, Google Analytics is a digital marketing tool that must be owned by all MSME companies and businesses that have marketed their products online.
These tools help digital marketers get data and information in the form of numbers that are important to know, analyze and use as material for future digital marketing strategies.
Google Analytics Academy certification shows your quality in reading data and turning it into important information.
There are 6 modules that can be studied, from beginner to advanced levels . Each module can be completed within 4 – 6 hours.
Do you want to have a career as a professional and reliable marketer in your field?
Or are you beginners who want to learn digital marketing confused about choosing the right Digital Marketing certification?