Google Ads (formerly Google Adwords) is a popular traffic source among internet marketers. This is because Google Ads is able to bring targeted traffic in a short time.

Conversions from traffic coming from Google Ads are also quite high. So that it becomes the choice of advertisers and online store owners to be able to get traffic and sales as soon as possible. Apart from that, with Google Ads the ads that we display can be tracked and are more measurable than using organic ones (SEO).

Unfortunately, being able to use Google Ads cannot be arbitrary. Because to bring in traffic with Google Ads you need to pay. If it’s careless, the money we use for advertising runs out without getting anything, aka boncos.

7 Strategic Steps To Learn Google Ads

Therefore, if you intend to use Google Ads as a traffic source, we need to understand how to use it. In this regard, here are 7 strategic steps in the Google Ads study guide that might be of use to you.

Step 1 : Account Setup

Before we further study Google Adsm the first step we need to do is prepare a Google Ads account. If you don’t have a Google Ads account yet, please register here first .

In this first step, after your account is ready, the most important thing is to list clear objectives that you want to achieve by using Google Ads. For example what you want is people to call, people to click or maybe people to fill out their email in the form.

After that, plan how you can achieve these goals.

After your account is ready you will be asked to specify a number of things such as:

• budget
• location
• network
• and keywords.

Step 2 : Setting Goals (Goal)

After the first step is complete, the next step is to set goals (goals) clearly and precisely so that we can achieve goals easily and measurably.

At this step there are things that we need to pay attention to, namely planning. Goals without a plan will not produce good results in a long time. Understand what you want to achieve through this Google Ads. For example here you want to generate 1000 clicks on an ad served within 7 days.

Step 3 : Create a Campaign (Campaign)

Your goal is set, the next step is to create your campaign or ad. To create a campaign on Google Ads the process is as follows:

• create landing pages
• determine the location of the audience
• determine the budget

Step 4 : Create an ad (Ads)

After your campaign is ready, then we will enter the step of creating an ad or ads. In this step, what needs to be considered is the choice of words in ad copywriting and also calls to action.

This is important because the words we choose will determine the Click Through Rate (CTR). For example, our ad appears to 1000 people. Of those 1000 people who clicked there were 300 people. Then the CTR is 30%.

The higher the CTR percentage value, the better the results will be and our advertising costs will also be cheaper.

Step 5 : Keyword Research

This keyword research step is a core part of Google Ads. This is because Google Ads displays its ads based on keywords. If the keywords match then our ads appear. If it doesn’t match then it doesn’t appear

Doing keyword research on Google Ads is a little different from determining keywords for SEO. In keyword research on Google Ads we use 4 parameters, which include:

• Broad Match Broad match
  is the default match type that includes all keywords. Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations. So if your keyword is “women’s hats”, someone who searches for “buy millinery” may see your ad.
• Broad Match Modifier
  Similar to broad match, except that the broad match modifier option only shows ads in searches that include words indicated with a plus sign (+lady’s hats) or a close variation of it.
• Phrase Match
  Ads may appear on searches that match a phrase, or a close variation of that phrase, with an additional word before or after it. However, the ad will not show if any words are added to the middle of the phrase, or if the words in the phrase are rearranged in any way. Indicated by quotation marks (“lady’s hat”).
• Exact Match
  Ads may show on searches that match the exact term or a close variation of the exact term. Close variants include searching for keywords that have the same meaning as the exact same keywords, regardless of spelling or grammatical differences between the query and those keywords. Look-alike variations here may also include rearranging words if they do not change their meaning, and adding or removing function words (prepositions, conjunctions, articles and other words that do not affect the intent of the search), implied words, synonyms and paraphrases, and words -words that have the same search intent. Shown in parentheses, the keyword [women’s hats] could appear when someone searches on Google for “hats for women.”

To distinguish between them, please look at the following table:

Match type	Special symbol	Keyword example	Ads may show on searches that contain:	Search example
Broad match	There isn’t any	millinery	Misspellings, synonyms, related searches, and other relevant variations.	buy a women’s hat women’s clothing
Broad match modifier (BMM)	+keyword	+ hat + woman	All terms indicated by a + sign (or close variations of those terms) in any order. Additional words can appear before, after, or between terms.	women’s scarves and hats beach hats for women
Phrase match	“keywords”	“millinery”	Matches of a phrase (or a close variation of that phrase) with an additional word before or after it.	blue women’s hat buy women’s hats discount women’s hats
Exact match	[keywords]	[millinery]	An exact match of the term or a close variation of the exact term with the same meaning.	millinery women’s hat hats for women hat lady

Step 6 : Bidding

In the fifth step above, all of our ads through Google Ads can run and can already bring in traffic.

However, it turns out that there is a feature from Google Ads where we can bid a price per click. For example, for the keyword “women’s hats” Google Ads values ​​IDR 3,000 per click. With this bidding feature , we can bid on the cost per click at a lower price. So that we can save our budget in advertising.

Step 7 : Monitor regularly

The final step is to monitor our campaigns and ads regularly. This aims to evaluate what we run.

If at any point you feel that the campaign is not what you expected, you can change your strategy and monitor again to see the difference. The best ads are created by constant tweaking until they reach their highest potential. Changes that you have saved to a campaign can be changed and edited at any time.

Those are 7 strategic steps in learning Google Ads. If you have something to ask, please leave it in the comments column below. Hopefully useful and see you in the next article.